The media industry has always been guilty of the emperor’s new clothes syndrome; marketers are like magpies, constantly seeking the next shiny new thing. In our latest report, we have decided to look back at the last five years of aggregated client digital investment data to identify trends and opportunities. As it’s aggregated data for the agency, the clients spending with us each year have changed in terms of sectors, campaign objectives and marketing approach; however, these haven’t distorted the data to a point where macro-level insights are lost.
