Organic food challenger Little Freddie awards media business to The Kite Factory

The Kite Factory has been appointed to handle the strategic media planning and buying for Little Freddie, the British premium organic baby food brand that is set to be the next big sensation in the sector.

Rivalling the likes of Ella’s Kitchen, Piccolo and Babease, the brand, which is already stocked in Boots, Ocado and Amazon, has recently won a contract to supply Sainsburys.

In 2018 Little Freddie received a further round of VC investment and in the same year was included in the Sunday Times Top 100 ‘Ones to Watch’ for 2019.

Little Freddie was set up in 2014 by husband and wife team Piers and Taslim, when they were left dissatisfied with the quality of the food on offer for their young son, Freddie. They began making their own high-quality baby food that was nutritious and didn’t compromise on taste.

The brand uses only 100% organic produce and never includes added sugar or salt, colours or preservatives. The business is fully committed to its green credentials, recently launching a ‘zero waste’ recycling policy, as part of their Big Green Plan and employing an environmental and sustainability manager.

Sarah Jackson, Head of Marketing at Little Freddie, said: “We were looking for an agile, ambitious media planning and buying agency who could partner with us now and moving forward to create clever, efficient campaigns to drive the growth of the brand through the ongoing brand launch and into the future.

“In The Kite Factory we are confident we have found that. As an independent they can offer the flexibility to work with a growing brand in a way that allows us to adapt our media plan to market and business fluctuations while maintaining absolute efficiency and ROI.”

Robin Trust, CEO of The Kite Factory, said: “From the moment we were approached by Little Freddie we knew they would be a perfect fit for the agency. We relish the opportunity to work with ambitious young brands who have a promising business model and are led by a passionate team of people. To be involved at such an early stage of the Little Freddie journey is incredibly exciting and we can’t wait to get going.”