Creating more leads for less for Cruise.co.uk
Cruise.co.uk had seen a high cost per lead in 2022, which had negatively impacted the amount of contacts they were able to add to their CRM. They challenged us to not only increase engagement on Facebook, but to also deliver a higher volume of leads for their budget.
What we did
We suggested a complete campaign overhaul; testing a new suite of creatives, broader audiences and ‘last chance’ messaging to create urgency.
What we did
We then set out a weekly test and optimise model, to systematically push the best performing areas within the campaign, delivering some exceptional results.
Our Flightdeck™ reporting platform was used to visualise the data at a granular level and support quick and efficient decision making each week. This was important for both us and the client to identify high-impact areas, whilst avoiding creative fatigue and wasted spend
The refreshed campaign delivered 115% more leads at a cost per lead of £0.87, an increase of 45% versus the previous period.
New human-focused creative performed higher than typical creatives featuring cruise ships, delivering 78% of leads. Our new broader audience featuring both cruise interests and wider interest categories also delivered 35% of overall leads.
Increase in leads
Cost per lead
Leads via new creative