Smarter media starts with science

At The Kite Factory, science isn’t a department. It’s the engine room. Every campaign we plan, optimise, and measure is powered by a precision-built ecosystem of tools, talent, and tech, woven deep into our FlightPath™ process and designed to turn ambition into measurable action.

Technology

We work with market-leading platforms and continuously evaluate new technologies to stay ahead of the curve. Our AI-powered solutions support everything from audience identification and intelligent media buying to advanced measurement, ensuring every campaign is performance-optimised from the ground up.

Tools

When the right solution doesn’t exist, we build it. Our proprietary tools span planning, buying, and measurement, offering clients smarter, more agile ways to solve challenges at no additional cost. These innovations enable us to work faster, better and more effectively.

Talent

Our in-house team of data scientists blend technical expertise with creative thinking. They design tools and models that automate the repetitive, freeing up our planners to focus on strategy and enhance performance through deep insights that drive better decision-making.

Driving an effectiveness culture

We’re one of only 18 agencies to hold IPA Effectiveness Accreditation. But more importantly, we live it. Whether it’s through award-winning Media Mix Modelling, next-gen audience profiling or full-funnel, cross-channel attribution, we measure what matters. Not just clicks or conversions, but what those actions mean for your business in the real world.

Powered by FlightDeck™

FlightDeck™ is our custom-built insight engine that integrates over 450 data sources into a single, live view of performance across the entire marketing funnel. From ROAS to brand uplift, AV performance to cross-channel impact, it tracks the metrics that matter. Fully customisable, always on, and built for action, not just reporting.

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A new approach to AV Planning

KiteConnect™ utilises a suite of proprietary tools to create a simple one-stop video solution. From linear TV, Ad-Smart & BVOD to cinema and CTV, we can plan, optimise, and measure your holistic video investment across the entire ecosystem.

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