Should you invest in media this autumn?

With some advertisers having utilised this year’s budget to take advantage of the cheapest media in a generation, and others uncertain of when to re-enter the market or how to justify investment plans to their CFO, this seems to be the question on everyone’s mind.

In our latest COVID-19 report, we take a glance at the current market; answer the brand vs performance conundrum; explain why not all target audiences are equal; and explore the changing dynamics of media channels to help guide your investments this autumn.