The Kite Factory appoints Colin Smith as Head of Data & Analytics

The Kite Factory has announced the latest addition to its senior management team with the appointment of agenda21’s Colin Smith as Head of Data & Analytics.

Reporting to CEO Robin Trust, Smith will be responsible for providing innovative data solutions to the agency’s client base, as well as working closely with Head of Insight, Strategy & Planning Rik Moore to develop new analytical products that further underpin their ‘ideas that deliver’ positioning.

Colin brings over 20 years of agency experience to the role, where he will help clients to set and implement their data and analytics strategy spanning attribution & marketing mix modelling, trends and research, econometrics and personalisation.

Smith said: “I’m really excited to be joining the team here at The Kite Factory. Their commitment to their clients has come across clearly from the very first contact I had with them, and I look forward to being part of the next stage of their journey.”

Robin Trust, CEO of The Kite Factory, said: “We’re thrilled to have Colin on board. His wealth of experience in the data and analytics space is second to none and means he is a welcome addition to the leadership team tasked with driving the agency forward.”

Previous to agenda21, Colin held roles at Tamar, Guru Interactive, DirectGov and Tesco. He has worked with brands including TUI, Hilton Hotels, SSE, Investec, Addison Lee, Casumo, Plan UK and many others spanning multiple verticals.