The Kite Factory appoints its first Director of Search

1st June, London:  Independent media agency, The Kite Factory, today announced the appointment of Niki Grant to the newly-created role of Director of Search.

Grant joins The Kite factory from digital marketing agency Jellyfish where she was senior training director. She starts her new role on 1st June and will report directly to Managing Director, James Smith. She brings 13 years’ experience across a range of sectors including finance, e-commerce, auto, travel, FMCG, pharma, and  telco.  Throughout these sectors she has worked in a range of roles across both independents and networks and her previous clients include Volvo, Facebook, Unilever and Boston Consulting Group.

Grant will build a dedicated search team to support existing clients’  growing needs and to enhance The Kite Factory’s proposition by introducing more advanced technology and data analytics overlayed with strategic thinking.

Commenting on the new addition, James Smith, Managing Director at The Kite Factory said: “We are thrilled to welcome Niki to the team, her experience and enthusiasm makes her a real asset. In her role as Director of Search, she will play a pivotal role in the business, bolstering our paid search capabilities and taking our search offering to the next level.”

Commenting on her new role, Niki Grant, said: “Being the first Director of Search at The Kite Factory is great honour, and I can’t wait to help the team expand their business further into search. I look forward to beginning my new role in June and building a talented team to provide our clients with the content, visibility and discoverability which will help they meet their growth targets.”

The appointment follows a great year for Kite Factory, with 32% YOY growth rate, £13million billings, 12 new hires and 18 promotions. Crediting the past year’s success to its senior leadership team, The Kite Factory has ambitions to further build their team, hiring Senior Board Advisor in Tim Patten (Ex-TM Lewin CMO), a new client services director and 2 new roles in the data and analytics team. Making for another great year for The Kite Factory.