The Kite Factory has appointed award winning, independent outdoor specialists Talon as its out of home partner following a competitive review.
The partnership between the two thriving independent agencies means supercharging The Kite Factory’s media planning and buying with Talon’s industry-leading outdoor solutions at global, national and regional levels, to deliver innovation with effectiveness at the heart.
Announcing the appointment, Anthony Abou-Zeid, Head of Client Services, The Kite Factory, said that as a proud independent agency, it was crucial that partners share in their commitment to delivering ground-breaking work for their clients.
He said: “Over the last three years, we have focused on evolving our heart, art and science proposition which is driven by creativity, innovation and effectiveness. Throughout the pitch process, it was clear that Talon’s values were totally aligned to ours.
“They challenged our thinking, demonstrated true innovation and thought leadership and importantly, they clearly drive a culture of effectiveness throughout the entire business. Their people showed a lot of passion and enthusiasm to work on our business and for us, that was something that really stood out.”
“We’d also like to take this opportunity to thank the team at Open for their commitment to our clients and business over the best part of a decade. We are extremely proud of the work we created together and wish the team all the best as we move into our next exciting chapter.”
Luke Willbourn, Chief Client Officer, Talon, said: “The Kite Factory is known for its unique approach in delivering for clients and everyone at Talon is delighted to partner with such an impressive bunch of people. We look forward to delivering some brilliant client solutions together.”
Approaching its tenth anniversary, Talon works with leading agencies Omnicom Media Group, Havas, and Stagwell. This announcement follows another incredibly successful period for the agency: opening new offices in Asia-Pacific and the Middle East, securing new investment from Equistone Partners Europe and the recent acquisition of Novus Media Canada Corp and Evolve.