After a competitive pitch process, international children’s charity, World Vision UK have appointed independent agency, The Kite Factory, to develop their digital marketing strategy.
The Kite Factory has been tasked with evolving the charity’s digital marketing strategy to drive recruitment of their Child Sponsorship programme that gives children and communities in impoverished parts of the world life-changing basics including nutritious food, clean water, healthcare and access to education. The agency will also take on responsibility for their fundraising innovation projects and optimising integrated campaigns to drive effectiveness of marketing spend.
World Vision UK have ambitious growth targets in the UK over the next five years via digital channels by adopting a test, learn, optimise and analyse approach. This will include an evolution of every element of the donor experience from creative content to CRM strategies to drive greater lifetime value.
Creating integrated fundraising campaigns across owned, earned, shared and paid that counter the barriers to giving, is a mindset shift that The Kite Factory has helped navigate for other charities including WaterAid and UNICEF, resulting in award-winning work.
Ben Foster, Director of Digital at The Kite Factory said: “We are delighted to be starting our journey with World Vision UK to help more girls and boys across the world experience more enjoyable childhoods.”
Ben Nolan, Head of Supporter Growth and Campaigns at World Vision UK said: “We are excited to welcome The Kite Factory on board as our new digital agency. We are confident that this partnership will unlock significant value for us, as we strive to enhance our digital marketing strategy and integrated campaign solutions.
The Christian organisation is dedicated to enabling children worldwide to reach their full potential by tackling the causes of poverty and injustice. They work alongside children, families and their communities in nearly 100 countries to bring about long-term change; give children a voice in the places where decisions are made and respond quickly to emergencies and natural disasters that affect more than 250 million people around the world each year.