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The Kite Factory picks up Samaritans Media Brief

London,  14th March 2024: Samaritans, the leading charity providing support to those in emotional distress, has selected The Kite Factory as their strategic partner to manage media planning and buying, following a competitive pitch.  

Samaritans’ decision to engage The Kite Factory comes at a pivotal moment for the charity, as it seeks to bridge the gap between its high brand awareness and its income, and to maximize its impact in a rapidly changing media landscape. 

The agency has been tasked with developing a comprehensive paid media strategy, diversifying Samaritan’s channel mix and delivering campaigns while improving campaign consistency and effectiveness over the next three years. 

In selecting The Kite Factory, Samaritans sought a partner experienced in charity fundraising, capable of delivering effective multi-channel campaigns, and providing strategic support for further investment in marketing initiatives. 

The partnership will see The Kite Factory collaborating closely with creative agencies, Samaritans’ internal creative teams, and digital engagement teams to deliver integrated campaigns that resonate with audiences and drive results. 

Ben Foster, Managing Partner for Digital at The Kite Factory said:  “We are thrilled to be partnering with Samaritans. We look forward to leveraging our expertise to help Samaritans reach new audiences, drive engagement, and ultimately, make a positive impact on those in need.”

Annabel Davis, Assistant Director of External Communications at Samaritans, said the media agency impressed with its “understanding” of the charity’s ambitions.

She added: “We’re looking forward to working with them to better integrate our use of media, maximise the impact of our brand, and raise vital funds and awareness in our mission to ensure fewer people die by suicide.”