On 11th November, an Armistice Day like no other, the Commonwealth War Graves Commission (CWGC) urged the public to join them in paying tribute to the 1.7 million Commonwealth war dead, through their a unique #ShineOn event; an inclusive, accessible, digital Remembrance event that was completely free and open to all.
Through a virtual experience on the CWGC website, making use of the Commission’s existing extensive records and search facility, the public were able to name stars after one of the 1.7 million Commonwealth war dead in CWGC’s care. The CWGC encouraged everyone to take a moment at 7pm on 11 November 2020 to step outside their homes, look at the stars and remember the fallen.
Searchlights beamed light into the Armistice night sky from CWGC cemeteries and memorials, not to encourage crowds, but as a symbolic gesture that the light of remembrance, even in these dark times, will never be extinguished.
The Kite Factory supported with pro-bono regional activity including press and radio across the four key locations; Brookwood Military Cemetery, Plymouth Naval Memorial, Cardiff Cathays Cemetery & Edinburgh Rosebank Cemetery. M&C Saatchi supported with a pro-bono creative partnership and digital deployment.
Jane Lawson, Head of Marketing & Communications said: “We were very pleased to work with the Kite Factory on our #ShineOn Remembrance campaign. Their expertise and support throughout the campaign really enhanced the delivery and ultimate success of our #ShineOn activity which enabled the public to mark Armistice Day and give thanks in an alternative way in this most challenging of years. We look forward working with The Kite Factory again with our 2021 projects.”
Caroline Dolan, Head of Business Management at The Kite Factory said: “This year has been challenging and with no mass Remembrance services taking place due to Covid-19, The Kite Factory was proud to have been able to support CWGC in promoting their virtual Remembrance event and to celebrate those who made the ultimate sacrifice. It has been such a rewarding experience working with the incredibly talented team over at CWGC and being part of a truly innovative campaign. “
The Commonwealth War Graves Commission (CWGC) commemorates the 1.7 million Commonwealth servicemen and women who died during the two World Wars. It also holds and updates an extensive and accessible records archive. The Commission operates in more than 23,000 locations in more than 150 countries and territories.