By Charley Day, Head of Insight
Once…
Marketing teams had clearer roles. A brief (probably not brief) came in, a campaign went out, and success was measured by brand lift and/or activation spikes. Whether in the commercial or not-for-profit world, the playbook was standard — media got bought, messages got delivered, and results (with patience) showed up.
Then…
Things changed. Audiences become more demanding, attention spans shrank, and marketing complexity exploded. Suddenly, “strategy” became a buzzword tacked onto agency presentation decks, and teams started solving for their part of the puzzle — media here, content there, insight over there — without the tools to ever tie the thread together.
Add to those tighter budgets, money back guarantees on investment and the urgency for short-term wins, and what gets lost? Time for problem solving. Diagnosis. Clarity. Cohesion.
Marketing became disjointed and tactical.
So…
We created Ascend — born from over 20 years of sitting on both sides of the table: leading growth ourselves from inside complex organisations and listening to client frustrations. We saw the same issues crop up time and again — exceptional, talented teams held back by disconnected plans, unclear direction, and a lack of meaningful insight to guide decisions.
We’re here to bring longer term planning back, filling the gaps that marketing fragmentation creates. And grab the more interesting chances it creates.
Not just media response. Not just brand metrics. Not just communications planning. But the whole integrated marketing shebang. We go deeper — identifying the structural and strategic marketing gaps that are blocking your growth and excitement! We work alongside your team to build solutions that are not only smart, but doable.
With access to The Kite Factory’s technology, tools, plus our network of expert partners and media partners, we connect diagnosis to strategy, and strategy to action.
This is work you can only get by working with us. Problem solving that starts with truth, not assumptions. Support that feels like you working with your favourite colleague, but one challenges you. And the kind of growth that lasts.
If you’re ready to align, focus, and accelerate, we’re ready to help you Ascend.