Thoughts

03/10/2025

Ryder Cup picks media agency

We’re excited to share that we’ve been appointed as the media agency for the Ryder Cup, supporting the campaign to promote the 2027 tournament.

26/09/2025

Rik Moore celebrated for conscience-driven advertising strategies

We’re delighted to share that Rik Moore Managing Partner for Strategy has been inducted into the Hall of Fame as a Silver Trailblazer by the Silver Marketing Association.

24/09/2025

British Red Cross appoints The Kite Factory

We’re proud to share that we’ve been appointed as the media agency for British Red Cross, a globally respected leader in humanitarian work.

18/09/2025

The Kite Factory maintains IPA Effectiveness accreditation

We’re proud to share that we have maintained the IPA Effectiveness accreditation.

09/09/2025

How are Super Signal Aggregators Powering Ad Tech

Catch up on ATS London 2025 highlights as our Chief Digital Officer, Ben Foster, joins industry leaders to explore how super signal aggregators are shaping ad tech.

22/08/2025

Unlocking Growth: Strategic Marketing for the Year Ahead

Catch up on the key takeaways and fresh insights from our Ascend event, where we explored the strategic challenges shaping the year ahead and how to turn them into growth opportunities.

06/08/2025

The Kite Factory introduces integrated AV planning framework

Chief Digital Officer Ben Foster and Chief Commercial Officer Jonathan Leech sit down with The Media Leader to discuss the launch of KiteConnect, our new integrated AV planning and optimisation framework.

30/07/2025

Young Lives vs Cancer appoints The Kite Factory to oversee digital media  

We’re thrilled to announce a new client partner in the UK’s leading charity for children and young people with cancer.

28/07/2025

How AI is revolutionising the art of shameless product placement

Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.

14/07/2025

Standing out in the media fog: perimenopause and advertising

Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.