The Kite Factory Celebrates Continued IPA CPD Platinum Accreditation
The Kite Factory Celebrates Continued IPA CPD Platinum Accreditation
How to build empathy into your media strategy (and why it works)
COO Kyle Seeley shares how building empathy into media strategy helps brands connect authentically with their audiences, driving trust, engagement, and lasting loyalty.
Am I Too Old For Facebook?
Digital Account Director Naomi Linturn explores why marketers shouldn’t rule out Facebook for younger audiences, with new data revealing untapped opportunities to reach and engage them effectively.
TV advertising is closer than you think
Head of Broadcast Gregor Chalmers explains why TV is more accessible, measurable and effective than ever—especially for startups and SMEs.
The Kite Factory named among The Sunday Times Best Places to Work 2025
We’re delighted to be recognised as one of The Sunday Times Best Places to Work 2025!
Helping Charities embrace AI to their advantage
Head of Operations Gabby Krite shares how charities can responsibly adopt AI to enhance their operations and create meaningful connections with donors.
Why fandoms offer a safe space for Gen Alpha
Managing Partner Anthony Abou-Zeid discusses how brands can engage with Generation Alpha by embracing fandoms and creating authentic, value-driven content to build lasting connections.
When Ads Get Too Personal: What Black Mirror Teaches Us About the Ethics of Personalisation in Digital Media
Head of Digital Simi Gill explores the rise of ad personalisation, driven by AI and first-party data, and the ethical challenges that come with it.
The Online Safety Act: Big Tech’s Reckoning or Another Empty Threat?
Head of Operations Gabriella Krite explores the UK’s Online Safety Act and its potential to hold big tech accountable, offering safer, more predictable environments for advertisers.
It takes a village to raise a child, and that includes the ad industry
Strategy Director Lydia Martin, explores why brands must connect with Generation Alpha through authenticity, empathy, and meaningful content to build lasting relationships and drive long-term loyalty.