Thoughts

25/10/2025

UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration

Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.

24/10/2025

Stop Jumping to Fixes: Start Asking the Right Kind of Question 

Head of Operations, Gabby Krite shares how understanding whether an agency’s challenges lie in process, technology, infrastructure, or people and skills leads to smarter, lasting solutions.

23/10/2025

Let’s get phygital: Marketing trends that will help D2C thrive – not die

Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.

22/10/2025

Travel, Trust & TV: Seizing the opportunity in an evolving market

Our latest consumer report explores how travel brands can navigate an evolving market, uncovering the complex interplay of consumer behaviour, trust, and media fragmentation.

20/10/2025

One Light, Many Stories: Diwali at The Kite Factory

Our Inclusion & Belonging committee brought the agency together to celebrate Diwali.

17/10/2025

The Omnichannel Opportunity: Shaping the Future of Programmatic  

Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.

17/10/2025

The Kite Factory Announces New Leadership Structure as CEO James Smith Steps Down

We’re delighted to share that we’ve strengthened our leadership team as we enter an exciting new phase of growth and innovation.

10/10/2025

British Red Cross partners with C4 for ‘Closer to home’ campaign

We’re excited to see our brilliant client partner British Red Cross launch their new campaign.

09/10/2025

Media consumption is up, but attention is still precious

Charley Day, Head of Insight, argues that in today’s fragmented media landscape, effectiveness depends not just on how much attention is secured, but where it’s focused.

08/10/2025

“Brand Building is a Long-Term Game”: A Coffee With Charley Day

Head of Insight, Charley Day, recently joined ExchangeWire, on the latest episode of A Coffee With to discuss some key industry topics.