Thoughts

09/03/2026

The New “Luxury”: Time, Calm and Space

Gabby Krite, Managing Partner, explores how the attention economy is quietly redefining luxury – from excess to focus.

25/02/2026

Navigating the DUAA new Soft Opt-In Regulations for Charities: A game changer or business as usual?

James Mooney, Head of IT and Data Governance, explores what the DUAA Soft Opt-In could mean for charities and the key considerations to weigh before putting it into practice.

17/02/2026

Coming together to celebrate Lunar New Year

Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.

12/02/2026

The Kite Factory wins Silver for Independent Agency of the Year in global indie awards

The Kite Factory were announced as the silver winner in the Independent Agency of the Year category.

03/02/2026

Why a ‘bad January’ isn’t the full story for travel brands

Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.

26/01/2026

The Kite Factory recognised as an All In Champion

We’ve been recognised as an All In Champion, marking our commitment to building a more inclusive industry.

20/01/2026

What’s on the watchlist for 2026

Our guide of the biggest and best shows and movies you can watch, stream or see in cinema in 2026.

20/01/2026

AV trends ahead in 2026: Consolidation and Collaboration

Two key themes will dominate the AV discourse in 2026: consolidation and collaboration

20/01/2026

The rise of addressable TV

Strengthening linear TV by addressable targeting and smart, craft-led planning is what will drive effectiveness for brands in 2026.

09/01/2026

The Kite Factory appoints managing partner of operations

We’re proud to share that Gabby Krite has been promoted to Managing Partner of Operations.