The uncomfortable truths of becoming an agency CEO
Chief Executive Officer James Smith shares the uncomfortable truths of becoming an agency CEO, from loneliness and responsibility to the challenge of letting go.
Where the heart leads: turning connections into lasting loyalty
Head of Insight Charley Day explores how charities can adapt to shifting membership trends to foster meaningful connections and long-term loyalty.
Generational bracketing risks blinding us to nuances of audiences
Senior Strategist Lydia Martin examines the shift in generational marketing, urging brands to move from age-based targeting to intergenerational strategies.
Rebalancing effectiveness culture
Managing Partner, Anthony Abou-Zeid, argues that the industry must rebalance its focus between short-term metrics and long-term effectiveness.
Media doesn’t have to be a breeding ground for hate
In the final instalment of the series on social identity and the media, Data and Insight Director John Clarvis, explores how we can fight identity-threatening content.
Rethinking Generations: Travel, TV, and the Changing Audience Landscape
Head of Broadcast Gregor Chalmers explores how shifts in the audience landscape highlight the need for brands to move beyond generational stereotypes and connect effectively.
Why parts of the media have a vested interest in intergroup conflict
In the second of a three-part series on social identity and the media, Data and Insight Director John Clarvis breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
TKF wins Bronze at the IPA Effectiveness Awards
We’re so proud to have won a Bronze award at the IPA Effectiveness Awards for our work with David Lloyd Clubs.
TKF appoints Kyle Seeley in new COO role
We’re thrilled to welcome Kyle Seeley as our Chief Operating Officer!