The Kite Factory Announces New Leadership Structure as CEO James Smith Steps Down
We’re delighted to share that we’ve strengthened our leadership team as we enter an exciting new phase of growth and innovation.
Beyond Retention: Building Trust in a Saturated Subscription Economy
Charley Day, Head of Insight explores how emotion, personalisation and smart media can turn subscribers into loyal advocates and grow lifetime value.
British Red Cross partners with C4 for ‘Closer to home’ campaign
We’re excited to see our brilliant client partner British Red Cross launch their new campaign.
Media consumption is up, but attention is still precious
Charley Day, Head of Insight, argues that in today’s fragmented media landscape, effectiveness depends not just on how much attention is secured, but where it’s focused.
“Brand Building is a Long-Term Game”: A Coffee With Charley Day
Head of Insight, Charley Day, recently joined ExchangeWire, on the latest episode of A Coffee With to discuss some key industry topics.
Ryder Cup picks media agency
We’re excited to share that we’ve been appointed as the media agency for the Ryder Cup, supporting the campaign to promote the 2027 tournament.
Rik Moore celebrated for conscience-driven advertising strategies
We’re delighted to share that Rik Moore Managing Partner for Strategy has been inducted into the Hall of Fame as a Silver Trailblazer by the Silver Marketing Association.
British Red Cross appoints The Kite Factory
We’re proud to share that we’ve been appointed as the media agency for British Red Cross, a globally respected leader in humanitarian work.
The Kite Factory maintains IPA Effectiveness accreditation
We’re proud to share that we have maintained the IPA Effectiveness accreditation.
How are Super Signal Aggregators Powering Ad Tech
Catch up on ATS London 2025 highlights as our Chief Digital Officer, Ben Foster, joins industry leaders to explore how super signal aggregators are shaping ad tech.