Thoughts

06/10/2024

What happens when social identity is threatened

In the first of a three-part series, Data and Insight Director John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.

12/09/2024

Exploring the future of travel advertising with Accord Marketing and Channel 4

Catch up on the highlights from our event exploring the future of travel advertising with Accord Marketing and Channel 4.

11/09/2024

Strategy Away Day 2024: A day of reflection, vision, and growth

Catch up on the highlights from our Strategy Away Day.

02/09/2024

The best is yet to come for TV advertising 

Head of Broadcast Gregor Chalmers explores the future of TV advertising.

08/08/2024

TKF appoints Nicky Jones as Head of Charity 

We’re thrilled to welcome Nicky Jones as Head of Charity!

07/08/2024

⁠Advertisers’ role in combating hate speech: Ensuring brand safety amid social media turmoil

Digital Business Director Simi Gill offers effective steps to ensure brand safety and social responsibility in challenging times.

31/07/2024

Media and marketing: A moral maze?

Head of Operations Gabby Krite explores how far marketers should go in balancing morals and media buying.

30/07/2024

Why heavy metal fans might be the most receptive audience to your ad

Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.

26/07/2024

TKF and ZSL bring underwater penguins to the streets of Central London

We’re so proud to see the launch of ZSL’s brilliant ‘Feel the Wonder’ OOH-led campaign.

24/07/2024

Navigating the Cookie Chaos: What does Google’s update mean for advertisers?

Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.