Thoughts

24/07/2024

Navigating the Cookie Chaos: What does Google’s update mean for advertisers?

Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.

23/07/2024

Event: Midlife Revolution

Catch up on the highlights and the keynote presentations from our event on exploring the untapped advertising potential of a misrepresented audience

18/07/2024

Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience

Our latest whitepaper report exploring how brands can captivate midlife women.

04/07/2024

The surge of the eco brand: how did they do it?

Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.

26/06/2024

How to act on ad inaction during an election period

What does the upcoming election period mean for us as advertisers?

12/06/2024

Is hate speech being addressed at the same rate as privacy concerns on social media platforms? 

Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse. 

11/06/2024

How to measure the ‘messy middle’

Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.

01/06/2024

The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year

We’re thrilled to maintain our IPA CPD Platinum status for another year running!

30/05/2024

White Claw launches ‘Refreshment Like No Other’ summer OOH campaign

We’re thrilled to see the launch of White Claw’s summer OOH campaign!

14/05/2024

Debunking five myths of programmatic buying

Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.