The Kite Factory has this year retained our CPD Gold and Platinum Accreditation from the IPA for our outstanding use of CPD in the agency.
The IPA CPD Gold Accreditation recognises member agencies for their commitment to excellence in CPD. The IPA assesses agencies on their ability to “demonstrate a genuine culture of learning; bettering the professionalism, development and reputation of the industry, enhancing clients’ brands and agencies’ worth as a result.” After an agency receives CPD Gold four times in a five-year period they qualify for CPD Platinum, an accolade recognising sustained CPD excellence.
In response to this year’s submission, the IPA fed back that “It’s clear that there are a great number of learning opportunities for everyone through a well-planned programme. There is no doubt that CPD is for everyone and the testimonials from all levels and disciplines demonstrates how much they are valued.”
Alice McKeown, HR & Development Manager at The Kite Factory, also commented that, “Our people are what makes our business great, and so continual professional development is at the heart of everything we do. Testament of that can be seen in the high number of people who’ve been with the business for many years and grown their careers with us.
We actively encourage our people to stretch themselves beyond their day to day responsibilities and offer training and management support to enable them to do so. Our size means everyone gets the opportunity to put their hand up and try something new, alongside the tailored training we offer for different roles across the business.
There is always more that we can do, so we frequently revisit our training programme to see where we can improve.”