Our recent event, Unlocking Growth: Strategic Marketing for the Year Ahead, brought senior marketers together for a high-impact, collaborative session exploring the strategic challenges shaping the year ahead, and how to turn them into opportunities for growth.
This exclusive session created space for candid discussion – sharing insights and hearing first-hand from our Ascend Lead Consultants and clients who’ve navigated major organisational and brand shifts, and the lessons they’ve learned along the way.
Highlights included:
Insight
Charley Day, Lead Consultant at Ascend, in discussion with Fiona Callister, Director of Communications at Fauna & Flora, examined how to make audience segmentation meaningful and actionable.
Change
Caroline Dolan, Lead Consultant at Ascend, alongside Deanne Gardner, former Associate Director of Brand, Marketing & Comms at Breast Cancer Now, discussed the importance of creating and embedding strategic and process integration.
Innovation Helen Radia, Lead Consultant at Ascend, together with Lauren Barr, Head of Innovation at Crisis, explored how clashing sector knowledge can unlock new sources of mission-aligned income.
The morning provided thought-provoking insights, practical frameworks, and honest conversation around the structural and strategic barriers that can stall even the most well-resourced teams.
At Ascend, we work shoulder-to-shoulder with marketing leaders to diagnose what’s standing in the way of progress and build solutions that are not only strategically sound, but truly doable. If you’d like to explore how Ascend can support your organisation, please contact hello@ascendconsultancy.co.uk.