The Kite Factory has been appointed as the digital media agency for Young Lives vs Cancer, the UK’s leading charity for children and young people with cancer. The agency will support the charity’s mission by optimising digital advertising across PPC, display, and complex paid social campaigns.
Focused on growing income, improving performance, and uncovering strategic opportunities, the partnership will span key areas of activity, including individual giving, legacy, challenges, and services.
The Kite Factory will deliver strategic planning, precision activation, and robust reporting to help the charity connect with more supporters, raise vital funds, and ensure young people facing cancer get the support they need at the right time.
With a collaborative and insight-led approach, the agency will help Young Lives vs Cancer maximise every pound spent on media and ultimately make a bigger difference for young lives when it matters most.
Caroline Dolan, Managing Partner Charity at The Kite Factory, said: “Young Lives vs Cancer is a truly inspiring organisation, and we’re honoured to play a part in helping them drive awareness, donations, and meaningful change through smarter digital media. This partnership is a brilliant opportunity to apply our expertise to work that really matters.”