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LTA

Inspiring the Next Generation of Tennis Enthusiasts with LTA Tennisables

How do you get 5–8-year-olds excited about tennis in a world full of screens and competing activities? The LTA’s challenge wasn’t just about sparking interest in kids but also engaging their parents, the ultimate decision-makers in their children’s activities.

Enter Tennisables —a vibrant campaign featuring six animated characters who weren’t just mascots but teachers, motivators, and companions. Through playful storytelling, dynamic visuals, and strategic media placements, they introduced kids to essential “tennis tekkers” and showed parents that tennis is a fun, skill-building activity that sparks joy and encourages lifelong participation.

What we did

The campaign came to life through a multi-layered strategy that expertly balanced creativity, data, and audience insights.  Recognising children’s shifting media habits, we developed a robust audiovisual approach that capitalised on co-viewing moments between parents and children via Linear TV, targeted children directly with fun, bite-sized Tennisables episodes on YouTube and YouTube Kids, and delivered precise targeting in brand-safe, family-friendly environments through Connected TV.

What we did

By entering gaming ecosystems, we engaged children through play. Integrating Tennisables characters and activities into interactive gaming platforms like Angry Birds 2, Bad Piggies and Bejewelled Blitz ensured compliance while fostering active participation and awareness.

What we did

Using test-and-learn cycles, we fine-tuned creatives and placements across Meta to resonate with parents unfamiliar with tennis, emphasising the sport’s family-friendly and developmental benefits.

What we did

Every piece of content prioritised engaging, relatable narratives. Children were captivated by the colourful, animated world of Tennisables, while parents saw tennis as an approachable and enjoyable option for their kids.

The campaign delivered extraordinary results, with over 99.9 million impressions and a major boost in tennis being seen as “fun” (LTA Kids Tracker 2024). Engagement soared: +37% awareness, +40% ad recall, +158% affinity for the Tennisables, and a 96% rise in intent to try tennis. Participation followed, with 363,000 children inspired to play—up 33% year-on-year—and 70% of viewers taking action after seeing the ads.

  • 37%

    Increase in awareness

  • 33%

    Increase in YoY participation

  • 40%

    Increase in AD recall

Our work

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