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Lemada

Turning Heads with an OOH DigiVan Launch

Lemada wanted to maximise its visibility on National Lemon Day with a bold, attention-grabbing Out-Of-Home (OOH) campaign. However, limited assets, a short turnaround time, and the unique constraints of a DigiVan format posed creative and logistical challenges. Ensuring high engagement while maintaining brand clarity on a moving vehicle required a tailored approach.

What we did

To overcome these challenges, we designed high-contrast visuals with simple, impactful messaging that ensured instant recognition. A fun fact about National Lemon Day was integrated into the creative to spark curiosity and make the campaign more memorable.

 

What we did

Strategic media placements were chosen in high-footfall locations, such as key Sainsbury’s stores and Waterloo, to maximise exposure and encourage in-store purchases.

What we did

The dynamic nature of the DigiVan was leveraged to create a sense of urgency and exclusivity, driving immediate engagement.

The campaign successfully turned heads across London, creating buzz and excitement around Lemada. By combining OOH and digital activity, the campaign delivered strong brand visibility, driving engagement and reinforcing Lemada’s presence in the market.

This campaign illustrated how a strategic and high-impact OOH execution can drive brand awareness and create a lasting impression.

Our work

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