LTA

Inspiring the Next Generation of Tennis Enthusiasts with LTA Tennisables

How do you get 5–8-year-olds excited about tennis in a world full of screens and competing activities? The LTA’s challenge wasn’t just about sparking interest in kids but also engaging their parents, the ultimate decision-makers in their children’s activities.

Enter Tennisables —a vibrant campaign featuring six animated characters who weren’t just mascots but teachers, motivators, and companions. Through playful storytelling, dynamic visuals, and strategic media placements, they introduced kids to essential “tennis tekkers” and showed parents that tennis is a fun, skill-building activity that sparks joy and encourages lifelong participation.

The campaign delivered extraordinary results, with over 99.9 million impressions and a major boost in tennis being seen as “fun” (LTA Kids Tracker 2024). Engagement soared: +37% awareness, +40% ad recall, +158% affinity for the Tennisables, and a 96% rise in intent to try tennis. Participation followed, with 363,000 children inspired to play—up 33% year-on-year—and 70% of viewers taking action after seeing the ads.