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Skin + Me

From Digital Success to Real-World Impact: Driving Awareness and Conversion for Skin+Me

In a saturated skincare market dominated by legacy brands, Skin+Me needed to build trust and stand out. Targeting time-poor, discerning consumers aged 25-45 (with a focus on ABC1 females), the brand sought to expand beyond its successful digital and influencer strategies into above-the-line (ATL) media. However, advertising clinical skincare on TV and OOH posed creative and logistical challenges, requiring a tailored approach to capture attention and drive engagement.

What we did

To reach their target audience, we launched a multi-channel ATL campaign. In London, home to over 20% of their target demographic, we crafted a location-based OOH strategy using high-visibility formats like cross-track 48s and Tube Car Panels to inspire trial through offer codes. Premium placements in Canary Wharf and digital 6 sheets in gyms further engaged career-focused professionals and health-conscious individuals.

What we did

The next phase introduced Skin+Me’s first linear TV campaign, featuring three creatives aired consecutively on E4 during Married at First Sight. This exclusive partnership ensured high frequency and maximized impact among the 25-44 female audience.

The campaign was a huge win, boosting brand visibility and conversions. In London, awareness jumped 6% among women 18-34, with 1,900+ new sign-ups. It even resonated beyond the core audience, lifting awareness 2% among the 55+ crowd.

The TV campaign amplified results—2% more consideration, 11% higher ad recall, and a record-breaking 42% YoY growth in sign-ups. Together, these wins cemented Skin+Me as a rising force in skincare, reaching and engaging a broad audience.

  • +6%

    Increase in awareness

  • 42%

    Increase in sign ups

  • +11%

    Increase in ad recall

Our work

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