What does Boris’s roadmap mean for UK advertisers?
Our signposts to BoJo’s recovery map and the implications for brands and their media plans.
How can you stop your marketing budget being seen as a cost?
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
The 2021 generation gap: should we be worried?
Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.
Unlocking the high-value heartland of legacy givers
A whitepaper on how to tap into the heart land of high-value legacy givers.
Clash of the tech titans: Who’s really in control?
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Is Apple’s ongoing crusade against tracking in consumers’ best interest?
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Events dear boy, events.
Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.
TKF welcomes trio of new clients
We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.
Is anyone paying attention to a word you’re saying?
Actionable insights from Lumen Research’s latest report on measuring consumer attention.
2021: What’s ahead for marketing?
Our market overview and recommendations on how best to invest your marketing budget in 2021.