Thoughts

20/11/2020

Christmas 2020: Why are diverse ads still facing unacceptable backlash?

Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.

12/11/2020

The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign

The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.

11/11/2020

The value of Earned Media in UK Vaccine take-up

Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.

10/11/2020

Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.

04/11/2020

Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

23/10/2020

Reasons to Be Cheerful with James Smith

James Smith shares what keeps him smiling with New Digital Age.

23/10/2020

Client spotlight: Chris King, Founder of Birch Community

Our first client spotlight with Chris King, Founder of Birch.

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.

19/10/2020

TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020

The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.