Thoughts

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

23/06/2020

The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’

The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.

09/06/2020

Study reveals five key factors contributing to decline in charitable giving

New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.

08/06/2020

Covid-19: Embracing change

A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

21/05/2020

The overlooked demographic: Under 25’s in lockdown

Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.

19/05/2020

Why the rules of engagement are more crucial than ever

Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.

15/05/2020

Effectiveness lessons from BoJo’s boo-boos

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

01/05/2020

Jonathan Leech promoted to Commercial Director

TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.