A lesson from Saturday night at the (socially distanced) movies
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Independents: The heroes of advertising in 2020
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’
The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.
Study reveals five key factors contributing to decline in charitable giving
New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.