Paid media is only part of the story
Truly integrated media planning goes far beyond paid media. Our FlightPath™ planning framework leverages the entire marketing ecosystem, taking a holistic approach across Owned, Earned and Shared media to make our paid media work harder. This also gives us a view of the broader marketing plan and a seat at our clients’ top table, which is where we always want to be.
Maximising media impact across the whole funnel
![Owned icon](https://thekitefactorymedia.com/wp-content/uploads/2021/02/image14.png)
Owned
Everything you have editorial control over
![Earned icon](https://thekitefactorymedia.com/wp-content/uploads/2021/02/image13.png)
Earned
Third parties advocating on your behalf
![Shared icon](https://thekitefactorymedia.com/wp-content/uploads/2021/02/image12.png)
Shared
Other brands working mutually with you
![Paid icon](https://thekitefactorymedia.com/wp-content/uploads/2021/02/image11.png)
Paid
Amplifying the best of Owned, Earned & Shared
Digital effectiveness driven by tools, talent and tech
We don’t believe in siloed channel-based departments. Our client-centric team of digital experts are empowered to manage cross-channel, platform and tactic investment with maximum agility and fluidity, solving business challenges and driving market-leading innovation while maximising efficiencies.
Sweating the small stuff
With up to 70% of campaign success attributed to factors beyond media, we provide a wide range of content and experience services that sit in proximity to, and support, our media planning to help improve and maximise campaign performance.