Thoughts

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

20/11/2020

Christmas 2020: Why are diverse ads still facing unacceptable backlash?

Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.

12/11/2020

The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign

The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.

11/11/2020

The value of Earned Media in UK Vaccine take-up

Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.

10/11/2020

Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.

04/11/2020

Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

23/10/2020

Reasons to Be Cheerful with James Smith

James Smith shares what keeps him smiling with New Digital Age.

23/10/2020

Client spotlight: Chris King, Founder of Birch Community

Our first client spotlight with Chris King, Founder of Birch.

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.