Why the rules of engagement are more crucial than ever
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
Jonathan Leech promoted to Commercial Director
TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering.
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
TKF maintain CPD Gold and Platinum Accreditation from IPA
The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA.
Testing TV in A Lockdown
How TV can drive short-term business performance and long-term brand growth, even during hardship.
Marketing during COVID-19: It’s not all or nothing
Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.
International Animal welfare charity Brooke Appoints The Kite Factory
Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.