Monthly Archives: November 2022


Action for Children and The Kite Factory team up for annual Secret Santa campaign

We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.


Factory Settings: Leveraging your own psychological power to grow in digital

In the next instalment of Factory Settings, Senior Digital Account Manager Mohini Lakhani looks at the role of psychology in digital career success.


The DTC Recession Playbook

Our playbook on the opportunities for DTC brands looking to prioritise profitability and prepare for growth as consumer confidence returns.


What does Musk-induced Twitter chaos mean for brands?

With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.


What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.


The complicated world of reporting

In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.


Factory Settings: Unpacking the “digital” stereotype and owning your transferrable skills

In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.


Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.


A day with… Justine Parillon, Client Account Executive

For this month’s day in the life, Justine shares what her typical day looks like as a Client Account Executive at TKF.


The Kite Factory wins Rebel Fibre

We’re thrilled to welcome new client, Rebel Fibre to TKF team.


Ideation session: how charities can get the most out of commercial calendar moments

With Black Friday round the corner, Milly and Megan share an insight into our latest digital ideation session, looking at how charities can approach key commercial calendar moments.


Factory Settings: Myth-busting misconceptions about working in the digital industry

Head of Digital Operations Gabby Krite shares an introduction to our brand-new content series, Factory Settings, and an insight into her career in the digital industry.