Monthly Archives: June 2024


How to act on ad inaction during an election period

What does the upcoming election period mean for us as advertisers?


Is hate speech being addressed at the same rate as privacy concerns on social media platforms? 

Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse. 


How to measure the ‘messy middle’

Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.


The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year

We’re thrilled to maintain our IPA CPD Platinum status for another year running!