Monthly Archives: June 2021
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Brands have lost the power struggle
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
The Kite Factory Announces Record 35% Growth Rate and £15million new billings
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
Ensuring card days are not hard days
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
The Kite Factory appoints its first Director of Search
Niki Grant joins The Kite Factory as the agency’s first Director of Search.