Category Archives: Reports

07/06/2022

Navigating the ‘Cost of Giving’ crisis

Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.

10/05/2022

Planning for Attention in a fragmented media landscape

Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.

25/01/2022

Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.

25/05/2021

Scaling Subscriptions: Why brand advertising is so important

A guide to why brand advertising is pivotal in scaling subscription services and products.

28/04/2021

Our formula for a successful subscription launch

In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.

09/02/2021

Unlocking the high-value heartland of legacy givers

A whitepaper on how to tap into the heart land of high-value legacy givers.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

25/11/2020

Consumer report: The Lockdown subscriber

Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.

18/09/2020

Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

21/05/2019

Solving Subscriptions: A consumer study

Solving Subscriptions: What consumers want and need from today’s subscription brands