Category Archives: Reports


Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience

Our latest whitepaper report exploring how brands can captivate midlife women.


Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.


Older, wiser, richer and disengaged

Our latest consumer report exploring advertising’s forgotten generations.


The DTC Recession Playbook

Our playbook on the opportunities for DTC brands looking to prioritise profitability and prepare for growth as consumer confidence returns.


How to find growth in the Regular Giving model

Our latest insight report on how to secure and win share of the regular giving market.


Five ways brands can thrive in the age of Search automation​

Actionable insights and our top tips on embracing and utilising Search automation to your advantage.


Making Market Segmentation Accessible

An overview of our lightweight, robust, and customizable segmentation solution to empower your marketing decisions.


Navigating the ‘Cost of Giving’ crisis

Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.


Planning for Attention in a fragmented media landscape

Our latest whitepaper looking at UK consumption, audience attention and the considerations when planning an advertising campaign to win attention.


Creating a digital framework for a successful 2022

Our guide to embracing the changes in digital and adjust their strategies for long-term brand building.


Scaling Subscriptions: Why brand advertising is so important

A guide to why brand advertising is pivotal in scaling subscription services and products.


Our formula for a successful subscription launch

In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.


Unlocking the high-value heartland of legacy givers

A whitepaper on how to tap into the heart land of high-value legacy givers.


2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.


Consumer report: The Lockdown subscriber

Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.


Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.


Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.


Solving Subscriptions: A consumer study

Solving Subscriptions: What consumers want and need from today’s subscription brands