Category Archives: News

30/11/2022

Action for Children and The Kite Factory team up for annual Secret Santa campaign

We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.

07/11/2022

The Kite Factory wins Rebel Fibre

We’re thrilled to welcome new client, Rebel Fibre to TKF team.

27/10/2022

New report reveals five ways to tackle shortfall in regular giving

In our latest consumer report, we reveal five ways to tackle shortfall in regular giving via London Daily News.

12/04/2022

TKF picks up Time Products

We are thrilled to be working with Time Products, parent brand to Sekonda and Accurist watches.

06/04/2022

TKF awarded Best Independent Media Strategy and Planning Agency

We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

29/03/2022

Mike Alpha: What have we been up to?

An update on our work with two brilliant veteran-owned businesses and how we’ve helped in setting their path to growth.

29/03/2022

Performance planning: Diminishing returns and taking action

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

15/03/2022

The Kite Factory hires WaterAid’s Charley Day

A big TKF welcome to Charley Day who joins us as our new Strategy Director.

12/03/2022

Marquee TV appoints The Kite Factory

We’re thrilled to announce that we have been appointed as media planning and buying agency for subscription video service, Marquee TV.

08/03/2022

The Kite Factory launches Female Flyers

To celebrate #IWD22 , we’re proud to announce the launch of our all-agency women’s network, Female Flyers.

02/02/2022

Crisis UK appoints The Kite Factory as UK media agency

We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.

01/02/2022

The Kite Factory Announces New Generation Management Structure

We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

01/12/2021

A day with.. Jonny Olive, Senior Client Account Executive

Jonny shares his typical day as Senior Client Account Executive at TKF.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

04/11/2021

A day with.. Jen Ross, Financial Operations Executive

Jen shares her typical day as Financial Operations Executive at TKF.

02/11/2021

Media Week Gold Winners: Long-Term Media Strategy

We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.

16/09/2021

TKF and Mike-Alpha launch partnership to support military veteran owned businesses

02/07/2021

A day with.. Sarah Faust, Senior Data Scientist

Sarah shares her typical day as Senior Data Scientist at TKF.

02/06/2021

A day with.. Patrick Beswick, Digital Planner/Buyer

Patrick shares his typical day as a Digital Planner/Buyer at TKF.

01/06/2021

The Kite Factory appoints its first Director of Search

Niki Grant joins The Kite Factory as the agency’s first Director of Search.

05/05/2021

A day with.. Frankie Elton, Senior Investment Executive

Frankie shares her typical day as Senior Investment Executive at TKF.

17/03/2021

TKF awarded TAG Brand Safety Certification

TKF pick up TAG Brand Safety certification, demonstrating our commitment to providing brand safe campaigns for our clients.

16/03/2021

White Claw appoints The Kite Factory as UK media agency

We welcome White Claw to TKF family.

12/02/2021

The 2021 generation gap: should we be worried?

Why the ‘all-adult’ audience isn’t what it once was and opportunities for brands to bridge the rapidly growing generation gap.

14/01/2021

TKF welcomes trio of new clients

We welcome Hoppily, Care Visions and SOS Children’s Villages to the TKF family.

11/12/2020

Care International appoints The Kite Factory as media agency

Care International appoints TKF as media agency following competitive pitch.

30/11/2020

TKF awarded Most Innovative Independent Media Agency

TKF are extremely proud to have been awarded Most Innovative Independent Media Agency.

24/11/2020

Majestic partners with TKF and Red Brick Road to launch “Discover New Tastes” campaign

The Kite Factory and Red Brick Road partners with Majestic for the launch of their new campaign.

12/11/2020

The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign

The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.

23/10/2020

Client spotlight: Chris King, Founder of Birch Community

Our first client spotlight with Chris King, Founder of Birch.

19/10/2020

TKF and WaterAid pick up Bronze at IPA Effectiveness Awards 2020

The Kite Factory and WaterAid pick up Bronze at IPA Effectiveness Awards 2020.

29/09/2020

Indie media agencies join forces to launch Land of Independents

The Kite Factory proudly join forces with fellow independent agencies for campaign championing the indie media sector.

09/09/2020

The Kite Factory awarded World Vision UK media brief

International Christian children’s charity World Vision appoints TKF following competitive pitch.

26/08/2020

TM Lewin’s Tim Patten joins The Kite Factory

TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor

23/06/2020

The & Partnership and TKF launches first campaign with the LTA ‘Play Your Way’

The LTA launch ‘Play Your Way’ campaign; a commitment to opening tennis up to the nation.

09/06/2020

Study reveals five key factors contributing to decline in charitable giving

New study by The Kite Factory and YouGov reveals the five barriers contributing to the decline in giving.

01/05/2020

Jonathan Leech promoted to Commercial Director

TKF promotes Jonathan Leech to Commercial Director as it continues to develop and expand agency offering. 

30/04/2020

TKF maintain CPD Gold and Platinum Accreditation from IPA

The Kite Factory retains CPD Gold and Platinum Accreditation from the IPA.

09/04/2020

International Animal welfare charity Brooke Appoints The Kite Factory

Animal welfare charity appoints independent agency to handle £1.2m media account after a competitive pitch.  

08/04/2020

The Kite Factory Names New UK Managing Director in James Smith

TKF promotes Client Service Director James Smith to UK Managing Director.

02/04/2020

Wood Green appoints The Kite Factory to launch new Legacy Fundraising programme

09/03/2020

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

Perfect Match: The LTA appoints The&Partnership and The Kite Factory

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

27/02/2020

Birch appoints The Kite Factory as media partner

The Kite Factory has been appointed as the media partner for urban escape hotel group, Birch.

07/11/2019

Employment lawyers Leigh Day hire The Kite Factory and Wax/On

Employment lawyers Leigh Day hire The Kite Factory and Wax/On

07/10/2019

The Kite Factory wins challenger wealth manager Netwealth

The Kite Factory has been awarded the media business for Netwealth, the wealth management business.

24/09/2019

The Kite Factory appoints Colin Smith as Head of Data & Analytics

The Kite Factory appoints agenda21’s Colin Smith as Head of Data & Analytics.

22/08/2019

Rental start-up Residently appoints The Kite Factory for media brief

Rental start-up Residently appoints The Kite Factory for media brief

07/08/2019

WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!

WaterAid and Greenpeace pick up three gongs at the Campaign Good Awards!

07/08/2019

Ethical banking brand Triodos Bank appoints The Kite Factory

The Kite Factory has won the media planning and buying account for Triodos Bank, the ethical finance brand.

05/07/2019

Awards success continues apace at TKF!

19/06/2019

Revealed: The secret to a successful subscription launch

22/05/2019

Game of Thrones may be over, but its impact will live on

16/05/2019

With TV advertising, you get what you pay for

09/05/2019

Do you practice environmentally friendly advertising?

01/05/2019

Performance Marketing Awards winners!

WaterAid #Untapped picks up Best Brand Engagement at Performance Marketing Awards!

29/04/2019

Secret to subscription success lies in respecting the data at every single stage

17/04/2019

Email communication is outdated and irrelevant to customers of all ages, finds study

09/04/2019

WaterAid #Untapped shortlisted for the Marketing Society BRAVE Awards!

01/04/2019

Organic food challenger Little Freddie awards media business to The Kite Factory

01/04/2019

MC&C rebrands to The Kite Factory

30/03/2019

What’s next for Facebook?

28/03/2019

Drum Marketing Awards Winners!

WaterAid #Untapped picks up Best Advertising Strategy at The Drum Marketing Awards!

25/03/2019

Event: Solving Subscriptions

See the highlights from our Solving Subscription event using finding’s from our whitepaper report.

14/01/2019

Havas’s Rik Moore takes on new Insight, Strategy & Planning role at MC&C Media

09/01/2019

Comic Relief hands strategic media brief to MC&C Media

30/08/2018

Animal charity Wood Green appoints MC&C Media to drive business growth and engagement

23/08/2018

Lovehoney, the sexual happiness people, appoints MC&C

22/08/2018

MC&C Media extends relationship with trio of clients into international markets

11/06/2018

Ben Foster promoted to agency’s first Director of Digital role

17/05/2018

MC&C Media’s 100% pitch win rate sees Q1 income beat 2017 total

02/04/2018

MC&C awarded £1.3m media account by leading animal healthcare provider, Ceva