Monthly Archives: July 2021

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

14/07/2021

Customer Moods, Mindsets and Mental Capacity

Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.

14/07/2021

It’s time social giants stepped up to the tackling-racial-hate plate

Senior Digital Account Manager Simi Gill looks at the responsibility social platforms need to take to tackle online hate.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

02/07/2021

A day with.. Sarah Faust, Senior Data Scientist

Sarah shares her typical day as Senior Data Scientist at TKF.