Category Archives: Thoughts

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

In this episode we hear from some of TKF’s digital specialists as they discuss why TikTok will become the most important digital media platform.

27/07/2022

Five opportunities created by the revolution in measurement

Following our recent event on the New Era of Measurement, MP for Digital Ben Foster tells us the five opportunities created by the revolution in measurement, triggered by increased privacy and legislation. 

26/07/2022

Event: The New Era of Measurement

See the highlights from our New Era of Measurement event.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest attention insight report.

04/07/2022

What Can Brands Learn About ‘Experience’ From Glastonbury

MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.

29/06/2022

A day with.. Ben Duncan, Senior Client Account Executive

For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

22/06/2022

What will be the most important digital marketing platform in 2 years?

A roundup of our recent Digital Departments debate around the future of different marketing platforms.

07/06/2022

Navigating the ‘Cost of Giving’ crisis

Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.

30/05/2022

A day with.. Liz Whitworth, AV Investment Executive

For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.

25/05/2022

Why tech stacks aren’t the antithesis of creative planning

With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.

25/05/2022

NGOs vs. Sensationalism

In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.

17/05/2022

In marketing, as in comedy, originality is the key to success

Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.

17/05/2022

The DTC Playbook with Mike Stevens

In this months episode, Head of Planning Christian Taylor sits down with author of ‘The Direct to Consumer Playbook’ Mike Stevens to discuss the challenges facing DTC entrepreneurs.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

04/05/2022

Where does brand marketing fit into the world of e-commerce?

Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

25/04/2022

Coping with the uncertain future of ad automation

Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.

21/04/2022

A day with.. Naomi Linturn, Digital Account Manager

After a recent promotion, Naomi shares her typical day as a Digital Account Manager at TKF.

19/04/2022

Is Google Analytics 4 privacy compliant?

Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

12/04/2022

Why Elon Musk’s recent acquisition is continuing to raise eyebrows

This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.

29/03/2022

Performance planning: Diminishing returns and taking action

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

16/03/2022

Harnessing technology to create a positive hybrid working culture

Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.

25/02/2022

Performance planning: avoiding ‘analysis paralysis’

In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

03/02/2022

A day with.. Jonathan Blake, AV Investment Executive

JB shares his typical day as an AV Investment Executive at TKF.

28/01/2022

Mitigating media inflation in 2022

With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.

14/12/2021

Brand purpose in the media agency landscape

This week, Client Account Manager Verity Tennant takes a look at what brand purpose means for both agencies and brands.

30/11/2021

Last call for Christmas 2021

This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

05/10/2021

The future of attribution is data-driven

Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.

04/10/2021

The importance of culture in a growth minded business

MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.

07/09/2021

Top tips to execute efficient marketing strategies

Director of Search Niki Grant shares three top tips to execute efficient marketing strategies, designed to reduce churn and increase efficiency.

06/09/2021

Paralympics may be over, but our workplace challenges remain

Director of Search Niki Grant shares some of her daily challenges in the hope of spreading empathy and consideration via Mediatel.

06/09/2021

Why is it so hard to convince your CEO to invest in brand building?

This week we take a look at long term brand building and why CEO’s often need convincing to invest.

25/08/2021

Let’s honour the Paralympics by binning the word ‘disabled’

Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel

23/08/2021

Why brands should write their Christmas list early this year

With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.

11/08/2021

How to ensure advertising is a positive influence on the next generation

This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.

02/08/2021

Beware the risks of staff absorbing digital media tasks

Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.

29/07/2021

Understanding consumer mindset via keyword intent

Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.

27/07/2021

Three strikes and you’re out: Google’s new ad policy pilot

Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.

14/07/2021

Customer Moods, Mindsets and Mental Capacity

Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.

14/07/2021

It’s time social giants stepped up to the tackling-racial-hate plate

Senior Digital Account Manager Simi Gill looks at the responsibility social platforms need to take to tackle online hate.

09/07/2021

We need to get real about ‘art vs science’ in digital media

Direct of Search Niki Grant talks all things digital media via Mediatel.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.

18/06/2021

Brands have lost the power struggle

Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.

17/06/2021

The Kite Factory Announces Record 35% Growth Rate and £15million new billings

We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.

17/06/2021

Ensuring card days are not hard days

As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.

16/06/2021

Might the spectre of inflation hang media as well as house prices this summer

This week Founder Mike Colling takes a look at media inflation over the long run.

07/06/2021

New TGI data takes a step towards more inclusive planning

A look at inclusive media planning and what this means for us as advertisers.

11/05/2021

Three trends that will determine whether you reach your audience this summer

A look at how you can reach your audience this summer.

04/05/2021

Is anyone paying attention to a word you’re saying?

Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.

28/04/2021

Our formula for a successful subscription launch

In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.

28/04/2021

From the team: Starting a job during lockdown

Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.

28/04/2021

Our city centres may be fuller sooner than we expect

We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.

22/04/2021

Prices may rise but efficiencies can still be found

As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?

14/04/2021

We may not be locked up (or down), but will all of us leave our cells this summer?

With shops, bars and restaurants back in business, are we finally on the road back to normal?

24/03/2021

Unpacking Google’s post-cookie roadmap announcement

Director of Digital Ben Foster shares his thoughts on Google’s latest Chrome update.

24/03/2021

Plan for “Disturbances in the Force” this spring

Our advice for performance advertisers as lockdown restrictions begin to ease.

23/03/2021

Fireside: Principles & Practices of Fundraising

Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.

17/03/2021

The Spotify Audience Network: A New Era for Podcast Advertising

A look at podcast advertising and what the new era means for us as advertisers.

12/03/2021

Could Covid-19 have changed our listening habits for good?

How the pandemic has changed our listening habits, and what impact this has for radio.

03/03/2021

Will heritage newspaper brands thrive in a post cookie world?

A look at the rising importance of ‘old fashioned’ media owners coming late to the digital party.

25/02/2021

What separated the best from the rest in fundraising in 2020?

A look back at fundraising in 2020 and how charities can drive growth this year.

23/02/2021

What does Boris’s roadmap mean for UK advertisers?

Our signposts to BoJo’s recovery map and the implications for brands and their media plans.

19/02/2021

How can you stop your marketing budget being seen as a cost?

Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.

09/02/2021

Unlocking the high-value heartland of legacy givers

A whitepaper on how to tap into the heart land of high-value legacy givers.

05/02/2021

Clash of the tech titans: Who’s really in control?

A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.

26/01/2021

Is Apple’s ongoing crusade against tracking in consumers’ best interest?

Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.

20/01/2021

Events dear boy, events.

Why Howard Macmillan’s response to a journalist in 1961 is more relevant than ever in January 2021.

13/01/2021

Is anyone paying attention to a word you’re saying?

Actionable insights from Lumen Research’s latest report on measuring consumer attention.

17/12/2020

2021: What’s ahead for marketing?

Our market overview and recommendations on how best to invest your marketing budget in 2021.

17/12/2020

The next 10 years for subscriptions

Strategy Director, Christian Taylor gives his verdict on the subscription market.

25/11/2020

Consumer report: The Lockdown subscriber

Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.

20/11/2020

2020: Sorry, it’s still not acceptable to air an ad featuring non-white people

Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.

11/11/2020

The value of Earned Media in UK Vaccine take-up

Why the UK Vaccine task force’s £670,000 spend on PR may be their best investment.

10/11/2020

Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.

04/11/2020

Lockdown 2.0: Tracking the seismic waves through the media market

What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

23/10/2020

Reasons to Be Cheerful with James Smith

James Smith shares what keeps him smiling with New Digital Age.

21/10/2020

The key to effectiveness: Learnings from IPA Effectiveness Awards 2020

Key learnings from the Grand Prix Winner and actions that can be applied to any brand as a result.

09/10/2020

How are different audiences feeling about Christmas and what role do brands have to play?

How to make your Christmas marketing a little less “bumpy” and a little more Bublé.

01/10/2020

What will impending job losses mean for sales this Christmas?

We explore what the impending job losses means for sales this Christmas.

18/09/2020

Should you invest in media this autumn?

A look and why, how and where you should be investing in media this autumn.

09/09/2020

Radio? Ruh Roh…

A look at the changing radio market throughout Q2 and it’s role on media schedules this autmn as a result..

07/09/2020

TCF 2.0: Just another privacy update or are wider implications pending?

What the latest iteration of the IAB’s transparency and consent framework means for advertisers.

01/09/2020

It turns out that we did all read Boris’s letter.

A look at newly released data from JICMail showing just how important mail has been to us the last few months.

25/08/2020

How shared media can step change your marketing

How Shared Media can step-change your business and make your budget work significantly harder.

17/08/2020

iOS 14: Overcoming the on-going measurement challenge

What Apple’s latest iOS update means for advertisers and three digital innovators to keep an eye on over the coming months.

11/08/2020

OOH: Out of the effectiveness comfort zone?

A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.

05/08/2020

Is the time-honoured newsstand finally facing extinction?

Why it might be time for press advertisers to diversify their channel planning this autumn.

31/07/2020

Conscious Ad Month: Together we CAN make a difference

Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.

24/07/2020

A lesson from Saturday night at the (socially distanced) movies

How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.

21/07/2020

Preventing poor performance post TV price plunge

Prophylactic planning measures to ensure you protect the effectiveness of your TV investments.

15/07/2020

Subscription: The saviour combatting retail revenue decline

A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

14/07/2020

Independents: The heroes of advertising in 2020

Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.

08/07/2020

Programmatic display: From villain to local hero?

As lockdown eases, we look at how geo-targeted programmatic display can prove an effective means of local advertising.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

08/06/2020

Covid-19: Embracing change

A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

21/05/2020

The overlooked demographic: Under 25’s in lockdown

Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.

19/05/2020

Why the rules of engagement are more crucial than ever

Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.

15/05/2020

Effectiveness lessons from BoJo’s boo-boos

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

30/04/2020

Capturing attention & response in a time of media overload

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

14/04/2020

Testing TV in A Lockdown

How TV can drive short-term business performance and long-term brand growth, even during hardship.

13/04/2020

Marketing during COVID-19: It’s not all or nothing

Opportunities to gain cost-effective reach and frequency during the Coronavirus crisis.

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.

24/01/2020

What’s hot this week

Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.

21/01/2020

#PMA20: The Kite Factory on Winning Best Brand Engagement

PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.

07/11/2019

The trust crisis and the sharing solution

Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.

25/10/2019

Mindful money: How Triodos are revolutionising finance marketing

Mindful money: How Triodos are revolutionising finance marketing

29/08/2019

How brands can win at e-gaming

By Emily Smith, Senior Business Executive on the role of brands in one of the biggest new sectors.

07/08/2019

Your guide to the social media Donation Sticker

Your guide to the social media Donation Sticker

30/07/2019

IAB Gold Standard is gaining momentum

IAB Gold Standard is gaining momentum

24/07/2019

How to Do More with Less:  a guide to digital optimisation

10/07/2019

Planning Masterclass: The Power of Digital Audio

03/07/2019

Coming out in support of Pride marketing

01/07/2019

Advertising must step up and take charge, because no one else is going to

26/06/2019

Cannes Lions 2019: Our pick of the winners

12/06/2019

Brand Love in the 21st Century: A Guide

11/06/2019

IAB Engage 2019: How to make the best of today’s tech

05/06/2019

Effective Planning: Conquering your own bias

21/05/2019

Solving Subscriptions: A consumer study

Solving Subscriptions: What consumers want and need from today’s subscription brands

25/03/2019

Event: Solving Subscriptions

See the highlights from our Solving Subscription event using finding’s from our whitepaper report.

06/03/2019

Are networks set up to do joined-up thinking?

26/02/2019

Latest YouTube Scandal: How can marketers protect their brand?

19/02/2019

TV at the Tipping Point? No chance

15/02/2019

What did you do this year to celebrate National Anti Click-Through Rate Day?

14/02/2019

Politics and brand advertising: Is it time to review protocol?

12/11/2018

Iceland’s ad was never “banned” – but the publicity is no bad thing

25/09/2018

Marketers: Take back control of your data but please, do it properly

01/08/2018

Poor uptake of the IAB Gold Standard is a sad indictment of our industry