Category Archives: Thoughts
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
In the second instalment of Factory Settings, Digital Account Director, Megan unpacks the ‘digital’ stereotype and how to own your transferrable skills.
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
For this month’s day in the life, Justine shares what her typical day looks like as a Client Account Executive at TKF.
With Black Friday round the corner, Milly and Megan share an insight into our latest digital ideation session, looking at how charities can approach key commercial calendar moments.
Head of Digital Operations Gabby Krite shares an introduction to our brand-new content series, Factory Settings, and an insight into her career in the digital industry.
Head of Broadcast, Gregor Chalmers explains what Netflix’s latest Ad-supporter tier launch means for brands.
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.
In the latest Performance Planning series, Niki Grant shares the importance of how a brand is marketing in the current climate via The Media Leader
In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
Digital Planner Buyer Alice Stapleton explains how being early and flexible is key to media planning during a festive season with a cost-of-living crisis and a World Cup around the corner.
For this month’s day in the life, Camilla shares what her typical day looks like working as part of the Digital Team at TKF.
As the world navigates a period lower trust, Strategy Director, Charley Day shares her guide on increasing trust in the third sector.
Actionable insights and our top tips on embracing and utilising Search automation to your advantage.
MP for Digital Ben Foster shares an insight into TKF’s Kite Studio and the key three areas to look at when an assets framework.
An overview of our lightweight, robust, and customizable segmentation solution to empower your marketing decisions.
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.
For this month’s day in the life, Liz shares what her typical day looks like working as part of the AV team at TKF.
With 38 tech partners in our toolbox, Managing Partner of Digital Ben Foster shares the importance of scattering your tech tools throughout a response to brief as an integral part of the planning process.
In today’s volatile online environment, Digital Account Director Megan Ashdown shares why building trust is vital for charities when communicating the importance of their work with their audiences.
Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.
In this months episode, Head of Planning Christian Taylor sits down with author of ‘The Direct to Consumer Playbook’ Mike Stevens to discuss the challenges facing DTC entrepreneurs.
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
Head of Search Niki Grant shares her top tips to help brands survive and thrive in the uncertain age of automation, as featured in Performance Marketing World.
Digital Account Director Simi Gill takes a look at Google Analytics 4 and the key features ensuring data privacy.
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
This week, Digital Account Executive Jordan Naghten shares some further insight into the story and why it is still continuing to raise eyebrows amongst the public.
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.
This week, Client Account Manager Verity Tennant takes a look at what brand purpose means for both agencies and brands.
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.
MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.
Director of Search Niki Grant shares three top tips to execute efficient marketing strategies, designed to reduce churn and increase efficiency.
Director of Search Niki Grant shares some of her daily challenges in the hope of spreading empathy and consideration via Mediatel.
With the Paralympics in full swing, Director of Search Niki Grant takes a look at what brands have excelled in this element of inclusivity via Mediatel.
Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel
With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.
This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.
Director of Search Niki Grant explains why giving digital tasks to offline media people is risky business via Mediatel.
Digital Account Director Jodie Brookton takes a look at the benefits of understanding your consumers mindset via keyword intent.
Director of Search Niki Grant takes a look at Google’s recent three-strike penalty pilot scheme to better police the products being promoted through the Google Ads platform.
Director of Digital Ben Foster looks at the importance of media plans adapting as customers’ moods change.
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Director of Search Niki Grant takes a look at how marketing audiences have become judge, jury, and executioner.
We are so proud of our brilliant team who have come together and helped us achieve a record year of growth.
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
Director of Digital Ben Foster shares his advice on how to maximise quality attention for your campaigns.
In the first of our TKF Hacks series, we share our formula for launching a successful subscription product.
Marketing Executive Lucy Prince shares her experience in starting her media career from her bedroom.
We take a look at how different generations have ‘thrived’ or ‘survived’ lockdown and what it means for advertisers as we slowly return to the office.
As prices rise for TV advertising, how can performance-led advertisers mitigate the impact of this inflation on their costs per acquisition?
Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.
Our tools to ensure your boardroom is speaking the same language when it comes to marketing investments.
A look at the big five’s ever-expanding stature of influence and implications for consumers in their fight to the top.
Director of Digital Ben Foster shares his view on the consequences of the latest iOS update via New Digital Age.
Our proprietary report on who to avoid and others to prioritise when it comes to subscription acquisition.
Senior Digital Account Manager, Simi Gill on the Sainsbury’s Christmas ad backlash and minority representation in mainstream media.
A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.
What lockdown 2.0 might mean for you and what, if any, are the silver linings in this very black cloud.
A look at the changing role of OOH and how it can prove a powerful neighbourhood companion for brands.
How Mitsubishi showed that brands can change opinion and create word of mouth through real-world experience.
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Commercial Director, Jonathan Leech reflects on how independents have proven the heroes vs the network giants during Covid-19.
A look at the IPA and Opinium’s latest studies on behaviour changes throughout lockdown and the implications for brands.
Why the concept of ‘right person, right message, right time’ is still paramount even during the pandemic.
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
Flight Centre & Expedia jump on the Harry and Meghan bandwagon, Fornite’s partnership with ICRC and a bus full of steel chairs to announce WWE’s move to BT Sports.
PerformanceIn talks to Head of Insight, Planning & Strategy, Rik Moore on the award-winning WaterAid Untapped campaign.
Rik Moore, Head of Insight, Planning & Strategy on going beyond a “traditional” charity partnership to reverse trust in the sector.