Monthly Archives: October 2024
Media doesn’t have to be a breeding ground for hate
In the final instalment of the series on social identity and the media, Data and Insight Director John Clarvis, explores how we can fight identity-threatening content.
Rethinking Generations: Travel, TV, and the Changing Audience Landscape
Head of Broadcast Gregor Chalmers explores how shifts in the audience landscape highlight the need for brands to move beyond generational stereotypes and connect effectively.
Why parts of the media have a vested interest in intergroup conflict
In the second of a three-part series on social identity and the media, Data and Insight Director John Clarvis breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
TKF wins Bronze at the IPA Effectiveness Awards
We’re so proud to have won a Bronze award at the IPA Effectiveness Awards for our work with David Lloyd Clubs.
TKF appoints Kyle Seeley in new COO role
We’re thrilled to welcome Kyle Seeley as our Chief Operating Officer!
What happens when social identity is threatened
In the first of a three-part series, Data and Insight Director John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.