Monthly Archives: April 2025

29/04/2025

The Kite Factory launches Ascend growth consultancy to help brands navigate change and accelerate growth

We’ve excited to announce the launch of Ascend our dedicated growth consultancy.

17/04/2025

How pushing for premiumisation in a difficult market paid off for David Lloyd Clubs

Managing Partner Anthony Abou-Zeid explains how David Lloyd Clubs used a ‘brand-response’ strategy to secure sustainable growth in a price-sensitive sector.