Monthly Archives: May 2025
TV advertising is closer than you think
Head of Broadcast Gregor Chalmers explains why TV is more accessible, measurable and effective than ever—especially for startups and SMEs.
The Kite Factory named among The Sunday Times Best Places to Work 2025
We’re delighted to be recognised as one of The Sunday Times Best Places to Work 2025!
Helping Charities embrace AI to their advantage
Head of Operations Gabby Krite shares how charities can responsibly adopt AI to enhance their operations and create meaningful connections with donors.
Why fandoms offer a safe space for Gen Alpha
Managing Partner Anthony Abou-Zeid discusses how brands can engage with Generation Alpha by embracing fandoms and creating authentic, value-driven content to build lasting connections.
When Ads Get Too Personal: What Black Mirror Teaches Us About the Ethics of Personalisation in Digital Media
Head of Digital Simi Gill explores the rise of ad personalisation, driven by AI and first-party data, and the ethical challenges that come with it.
The Online Safety Act: Big Tech’s Reckoning or Another Empty Threat?
Head of Operations Gabriella Krite explores the UK’s Online Safety Act and its potential to hold big tech accountable, offering safer, more predictable environments for advertisers.
It takes a village to raise a child, and that includes the ad industry
Strategy Director Lydia Martin, explores why brands must connect with Generation Alpha through authenticity, empathy, and meaningful content to build lasting relationships and drive long-term loyalty.
The Strategy Gap: Why Even Great Brands Miss the Mark — and How to Fix It
Head of Insight Charley Day explores why brands must bridge the strategy gap in today’s fragmented marketing landscape to drive sustainable growth and long-term success.
Why Being a TV Buyer in 2025 Is Harder, Smarter—and Better Than Ever
Head of Broadcast Gregor Chalmers reflects on how tv buying has evolved over the past 15 years, with the rise of streaming, BVOD, and CTV, creating both new opportunities and challenges for media buyers.
Content that Connects Is the Key to Charity Growth in 2025 – Here’s How to Achieve it
Managing Partner Helen Radia explores why charities must prioritise meaningful connection in 2025 to drive growth and long-term impact.