Monthly Archives: July 2025

14/07/2025

Standing out in the media fog: perimenopause and advertising

Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.

11/07/2025

Why the Human Touch Still Matters to an AI-Driven Media

Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.

02/07/2025

Why Geographic Data is More Useful Than Ever: A Planner’s Manifesto for the AI Age

Data and Insight Director, John Clarvis, explores how geographic intelligence is shifting media planning from cookie-based optimisation to context-driven strategies that create meaningful connections.