Monthly Archives: July 2025
How AI is revolutionising the art of shameless product placement
Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.
Standing out in the media fog: perimenopause and advertising
Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.
Why Geographic Data is More Useful Than Ever: A Planner’s Manifesto for the AI Age
Data and Insight Director, John Clarvis, explores how geographic intelligence is shifting media planning from cookie-based optimisation to context-driven strategies that create meaningful connections.