Category Archives: Thoughts
What’s on the watchlist for 2026
Our guide of the biggest and best shows and movies you can watch, stream or see in cinema in 2026.
Looking Ahead to 2026: Consolidation and Collaboration
Two key themes will dominate the AV discourse in 2026: consolidation and collaboration
The rise of addressable TV
Strengthening linear TV by addressable targeting and smart, craft-led planning is what will drive effectiveness for brands in 2026.
How challenger brands can evolve without losing their edge
Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.
Turning Loyalty Into Sales: Using Retailer Data to Power Paid Social
Digital Account Director Camilla Hay dives into how retailer first-party data is transforming paid social.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.
Beyond Impressions: Why Attention Will Drive Media Success in 2026
Ben Foster, Chief Operating Officer, looks at why the attention metric will drive success for advertisers next year.
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.
Stop Jumping to Fixes: Start Asking the Right Kind of Question
Head of Operations, Gabby Krite shares how understanding whether an agency’s challenges lie in process, technology, infrastructure, or people and skills leads to smarter, lasting solutions.
Let’s get phygital: Marketing trends that will help D2C thrive – not die
Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.