Category Archives: Thoughts
Coming together to celebrate Lunar New Year
Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.
Why a ‘bad January’ isn’t the full story for travel brands
Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.
What’s on the watchlist for 2026
Our guide of the biggest and best shows and movies you can watch, stream or see in cinema in 2026.
AV trends ahead in 2026: Consolidation and Collaboration
Two key themes will dominate the AV discourse in 2026: consolidation and collaboration
The rise of addressable TV
Strengthening linear TV by addressable targeting and smart, craft-led planning is what will drive effectiveness for brands in 2026.
How challenger brands can evolve without losing their edge
Anthony Abou-Zeid, Managing Partner, breaks down how challenger brands cut through, grow with purpose and stay disruptive in 2026.
Turning Loyalty Into Sales: Using Retailer Data to Power Paid Social
Digital Account Director Camilla Hay dives into how retailer first-party data is transforming paid social.
Advertising Unlocked: Empowering the Next Wave of Industry Talent
Last week, we took part in Advertising Unlocked, the IPA’s nationwide initiative giving students a behind-the-scenes look at our industry.
Beyond Impressions: Why Attention Will Drive Media Success in 2026
Ben Foster, Chief Operating Officer, looks at why the attention metric will drive success for advertisers next year.
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.