Category Archives: Thoughts
UK holidaymakers defy cost-of-living squeeze and trust TV over TikTok for travel inspiration
Explore how trust, reassurance and AV storytelling are driving travel bookings and what smart brands do next to win attention, build credibility and convert.
Stop Jumping to Fixes: Start Asking the Right Kind of Question
Head of Operations, Gabby Krite shares how understanding whether an agency’s challenges lie in process, technology, infrastructure, or people and skills leads to smarter, lasting solutions.
Let’s get phygital: Marketing trends that will help D2C thrive – not die
Lydia Martin, Strategy Director explores four key trends transforming the D2C space and how brands can navigate these changes to build lasting loyalty.
One Light, Many Stories: Diwali at The Kite Factory
Our Inclusion & Belonging committee brought the agency together to celebrate Diwali.
The Omnichannel Opportunity: Shaping the Future of Programmatic
Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.
Media consumption is up, but attention is still precious
Charley Day, Head of Insight, argues that in today’s fragmented media landscape, effectiveness depends not just on how much attention is secured, but where it’s focused.
“Brand Building is a Long-Term Game”: A Coffee With Charley Day
Head of Insight, Charley Day, recently joined ExchangeWire, on the latest episode of A Coffee With to discuss some key industry topics.
How AI is revolutionising the art of shameless product placement
Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.
Standing out in the media fog: perimenopause and advertising
Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.