Category Archives: Thoughts
Making Market Segmentation Accessible
An overview of our lightweight, robust, and customizable segmentation solution to empower your marketing decisions.
Why it’s the best time to be a media/TV planner
Head of Broadcast Gregor Chalmers on why now is the best time to be a TV planner with New Digital Age.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Five opportunities created by the revolution in measurement
MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
A day with.. Ben Duncan, Senior Client Account Executive
For this month’s day in the life, Ben shares what his typical day looks like working as part of the Client Team at TKF.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
What will be the most important digital marketing platform in 2 years?
A roundup of our recent Digital Departments debate around the future of different marketing platforms.
Navigating the ‘Cost of Giving’ crisis
Why and how charities should adapt their fundraising strategies in response to the cost of living crisis.