Category Archives: Thoughts
One Light, Many Stories: Diwali at The Kite Factory
Our Inclusion & Belonging committee brought the agency together to celebrate Diwali.
The Omnichannel Opportunity: Shaping the Future of Programmatic
Simi Gill, Head of Digital, looks at how marketers can manage challenges from clients on investing into omnichannel programmatic.
Beyond Retention: Building Trust in a Saturated Subscription Economy
Charley Day, Head of Insight explores how emotion, personalisation and smart media can turn subscribers into loyal advocates and grow lifetime value.
Media consumption is up, but attention is still precious
Charley Day, Head of Insight, argues that in today’s fragmented media landscape, effectiveness depends not just on how much attention is secured, but where it’s focused.
“Brand Building is a Long-Term Game”: A Coffee With Charley Day
Head of Insight, Charley Day, recently joined ExchangeWire, on the latest episode of A Coffee With to discuss some key industry topics.
How AI is revolutionising the art of shameless product placement
Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.
Standing out in the media fog: perimenopause and advertising
Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.
Why Geographic Data is More Useful Than Ever: A Planner’s Manifesto for the AI Age
Data and Insight Director, John Clarvis, explores how geographic intelligence is shifting media planning from cookie-based optimisation to context-driven strategies that create meaningful connections.
Building Feedback Fluency: Why a Culture of Openness Still Feels Hard – And What to Do About It
Head of People & Culture Eleanor Manuel, shares why creating a culture of openness has never been more important..