Category Archives: Thoughts
Rethinking Generations: Travel, TV, and the Changing Audience Landscape
Head of Broadcast Gregor Chalmers explores how shifts in the audience landscape highlight the need for brands to move beyond generational stereotypes and connect effectively.
Why parts of the media have a vested interest in intergroup conflict
In the second of a three-part series on social identity and the media, Data and Insight Director John Clarvis breaks down the key drivers behind why publishing increasingly provocative content can be irresistible.
What happens when social identity is threatened
In the first of a three-part series, Data and Insight Director John Clarvis explores the concept of social identity and the media’s role in perpetuating extreme behaviours.
The best is yet to come for TV advertising
Head of Broadcast Gregor Chalmers explores the future of TV advertising.
Advertisers’ role in combating hate speech: Ensuring brand safety amid social media turmoil
Digital Business Director Simi Gill offers effective steps to ensure brand safety and social responsibility in challenging times.
Media and marketing: A moral maze?
Head of Operations Gabby Krite explores how far marketers should go in balancing morals and media buying.
Why heavy metal fans might be the most receptive audience to your ad
Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.