Category Archives: Thoughts
How to measure the ‘messy middle’
Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
Sledgehammer vs scalpel: TV planning is about power as well as precision
Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The cookie fails to crumble…again.
Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.
The plagiarism predicament: Unravelling YouTube’s content crisis
Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.
Ask the Experts: The secrets to a winning Christmas appeal
Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.
Decoding Integration: Mastering the Art of Messaging Alignment
Our latest whitepaper report exploring the potential of integration.