Category Archives: Thoughts

12/06/2024

Is hate speech being addressed at the same rate as privacy concerns on social media platforms? 

Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse. 

11/06/2024

How to measure the ‘messy middle’

Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.

30/05/2024

White Claw launches ‘Refreshment Like No Other’ summer OOH campaign

We’re thrilled to see the launch of White Claw’s summer OOH campaign!

14/05/2024

Debunking five myths of programmatic buying

Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.

07/05/2024

Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising 

Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.

03/05/2024

Sledgehammer vs scalpel: TV planning is about power as well as precision

Head of Broadcast Gregor Chalmer’s shares why brands should take a more holistic approach that accounts for TV’s broader, long-term brand-building power.

29/04/2024

Diversifying away from social ads is essential for SME survival

MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.

25/04/2024

The cookie fails to crumble…again. 

Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.

22/04/2024

The plagiarism predicament: Unravelling YouTube’s content crisis 

Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.