Category Archives: Thoughts

11/04/2024

Ask the Experts: The secrets to a winning Christmas appeal  

Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.

09/04/2024

Decoding Integration: Mastering the Art of Messaging Alignment

Our latest whitepaper report exploring the potential of integration.

04/04/2024

Five high-flying years as The Kite Factory 

Today marks a remarkable milestone as we celebrate five years as The Kite Factory!

26/03/2024

Cookieless series: #2 Shifting from pragmatism to proactivity

Digital Account Director Mo shares an update on Google’s timings and why brands must avoid the overreliance on cookies to avoid long term impact.

14/03/2024

The Kite Factory picks up Samaritans Media Brief

We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.

29/02/2024

TKF’s Head of People shortlisted in IPA’s iList 2024 

We’re thrilled to see our Head of People, Eleanor Manual, shortlisted in this year’s IPA iList!

29/02/2024

Cookieless series: #1 Transitioning through transformation

Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.

25/01/2024

The glaringly obvious gap in the subscription market and why should you care

Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape. 

24/01/2024

Mastering the art of impactful creatives

A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.

20/12/2023

Commercial Christmas in a troubled economy

Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.