Category Archives: Thoughts

21/11/2023

Diwali celebrations at The Kite Factory

Catch up on this years Diwali celebrations at TKF. hosted by our brilliant Inclusion & Belonging committee.

20/11/2023

Charity gifting in a troubled economy

Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.

30/10/2023

My Working Day with Managing Director James Smith

MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.

17/10/2023

Navigating peak periods of the year with a Prioritisation Framework 

Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

09/10/2023

How can we balance sustainability with performance across our media buying?

Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

02/10/2023

The complexity of balancing social responsibility with digital marketing goals

Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

13/09/2023

The Kite Factory continues to expand client base with exciting new wins

We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!

06/09/2023

What media can learn from music’s art of improvisation

Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.