Blog Archives
The New “Luxury”: Time, Calm and Space
Gabby Krite, Managing Partner, explores how the attention economy is quietly redefining luxury – from excess to focus.
Navigating the DUAA new Soft Opt-In Regulations for Charities: A game changer or business as usual?
James Mooney, Head of IT and Data Governance, explores what the DUAA Soft Opt-In could mean for charities and the key considerations to weigh before putting it into practice.
Coming together to celebrate Lunar New Year
Our Inclusion & Belonging Committee brought the agency together to celebrate Lunar New Year.
Why a ‘bad January’ isn’t the full story for travel brands
Kyle Seeley Co-CEO, examines what January performance really reveals about audience mix, trust and timing in travel marketing.
The Kite Factory recognised as an All In Champion
We’ve been recognised as an All In Champion, marking our commitment to building a more inclusive industry.
What’s on the watchlist for 2026
Our guide of the biggest and best shows and movies you can watch, stream or see in cinema in 2026.
AV trends ahead in 2026: Consolidation and Collaboration
Two key themes will dominate the AV discourse in 2026: consolidation and collaboration
The rise of addressable TV
Strengthening linear TV by addressable targeting and smart, craft-led planning is what will drive effectiveness for brands in 2026.
The Kite Factory appoints managing partner of operations
We’re proud to share that Gabby Krite has been promoted to Managing Partner of Operations.
MedExpress picks The Kite Factory for first UK media brief
We’re excited to share that online pharmacy MedExpress has appointed us as its first UK media planning and buying agency.