Blog Archives
Exploring the future of travel advertising with Accord Marketing and Channel 4
Catch up on the highlights from our event exploring the future of travel advertising with Accord Marketing and Channel 4.
Strategy Away Day 2024: A day of reflection, vision, and growth
Catch up on the highlights from our Strategy Away Day.
The best is yet to come for TV advertising
Head of Broadcast Gregor Chalmers explores the future of TV advertising.
Advertisers’ role in combating hate speech: Ensuring brand safety amid social media turmoil
Digital Business Director Simi Gill offers effective steps to ensure brand safety and social responsibility in challenging times.
Media and marketing: A moral maze?
Head of Operations Gabby Krite explores how far marketers should go in balancing morals and media buying.
Why heavy metal fans might be the most receptive audience to your ad
Data & Insight Director John Clarvis explores how music preferences reveal insights about consumers’ personalities.
Navigating the Cookie Chaos: What does Google’s update mean for advertisers?
Head of Operations Gabby Krite shares thoughts on Google’s latest update on third-party cookies.
Event: Midlife Revolution
Catch up on the highlights and the keynote presentations from our event on exploring the untapped advertising potential of a misrepresented audience
Midlife Revolution: Exploring the untapped advertising potential of a misrepresented audience
Our latest whitepaper report exploring how brands can captivate midlife women.
The surge of the eco brand: how did they do it?
Senior Digital Account Manager Naomi Linturn explores how eco-brands leverage sustainability trends to overcome pricing challenges.
How to act on ad inaction during an election period
What does the upcoming election period mean for us as advertisers?
Is hate speech being addressed at the same rate as privacy concerns on social media platforms?
Digital Business Director Simi Gill raises concerns over social media platforms prioritising user privacy over tackling hate speech and online abuse.
How to measure the ‘messy middle’
Data and Insight Director John Clarvis, identifies five key measurable stages in the mid-funnel.
The Kite Factory secures IPA CPD Platinum Accreditation for another consecutive year
We’re thrilled to maintain our IPA CPD Platinum status for another year running!
White Claw launches ‘Refreshment Like No Other’ summer OOH campaign
We’re thrilled to see the launch of White Claw’s summer OOH campaign!
Debunking five myths of programmatic buying
Chief Digital Officer Ben Foster presents five counterarguments to preconceptions surrounding programmatic buying.
The Kite Factory named among The Sunday Times Best Places to Work
We’re thrilled to be recognised as one of The Sunday Times Best Places to Work!
Navigating the MFA minefield: Avoiding clickbait sites in programmatic advertising
Programmatic Executive Revanth Rajendran shares key insights on identifying and filtering out MFA sites in the digital advertising landscape.
The Kite Factory names chief digital and commercial officers
We are delighted to promote Ben Foster to Chief Digital Officer and Jonathan Leech to Chief Commercial Officer.
Diversifying away from social ads is essential for SME survival
MP for Planning Christian Taylor offers four key considerations for SMEs looking to expand beyond social media into a diversified advertising strategy.
The cookie fails to crumble…again.
Digital Account Director Mohini Lakhani shares the latest setback in the cookie conundrum.
The plagiarism predicament: Unravelling YouTube’s content crisis
Senior Programmatic Executive Max Penny-Barrow shares an insight into the pervasive issue of plagiarism on YouTube, emphasising its multifaceted impact on both content creators and advertisers.
Ask the Experts: The secrets to a winning Christmas appeal
Senior Digital Account Director Megan Ashdown shares key insights from our recent webinar: The Secrets to a Winning Christmas Appeal.
Decoding Integration: Mastering the Art of Messaging Alignment
Our latest whitepaper report exploring the potential of integration.
Five high-flying years as The Kite Factory
Today marks a remarkable milestone as we celebrate five years as The Kite Factory!
The Kite Factory names James Smith CEO amid senior restructure
We are thrilled to announce the appointment James Smith to CEO and celebrate three new Managing Partner promotions.
The Kite Factory picks up Samaritans Media Brief
We’re thrilled to partner with Samaritans, an organisation close to our hearts, to support their “Believe in tomorrow” campaign.
TKF’s Head of People shortlisted in IPA’s iList 2024
We’re thrilled to see our Head of People, Eleanor Manual, shortlisted in this year’s IPA iList!
Cookieless series: #1 Transitioning through transformation
Digital Account Director Mohini Lakhani shares an insight into what the deprecation of the third-party cookie means and how best to prepare.
The glaringly obvious gap in the subscription market and why should you care
Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape.
Mastering the art of impactful creatives
A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.
Commercial Christmas in a troubled economy
Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.
Tailwinds over headwinds: Retail outlook for 2024
Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.
The Kite Factory picks up London and Whipsnade Zoos
Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!
Charity gifting in a troubled economy
Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.
My Working Day with Managing Director James Smith
MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.
Navigating peak periods of the year with a Prioritisation Framework
Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.
The Kite Factory expands strategy team
After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!
How can we balance sustainability with performance across our media buying?
Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.
The Kite Factory picks up Ricola UK media brief
Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!
The complexity of balancing social responsibility with digital marketing goals
Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.
The Kite Factory continues to expand client base with exciting new wins
We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!
What media can learn from music’s art of improvisation
Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.
Redrow appoints TKF as its media planning and buying partner
We’re thrilled to welcome new client Redrow!
International Day of Charity – What charities need to know this Emergency Season
Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.
Harnessing the power of digital advertising to foster empathy in charitable giving
Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.
Game on: Brands’ latest playground for success
Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.
It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy
MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.
Targeting the over 50s in digital
Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.
Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience
The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.
Beyond the hype: Evolving marketing strategies for 2023 and beyond
MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.
YouTube troubles? We’ve got you covered!
Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.
Reinforcing ‘Craft Planning’
MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.
The Thread that broke the camel’s back?
Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.
Why bidding on your brand terms can give you the edge in paid search
Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.
Older, wiser, richer and disengaged
Our latest consumer report exploring advertising’s forgotten generations.
TKF’s Gabby Krite crowned NDA’s All-Star Hero
We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!
Thriving in a transformed working world
In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,
IAB’s Engage 2023: Turning AI from Fantasy into Reality
Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.
From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness
MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness
Six tips for managing mental well-being in the workplace
Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.
The Kite Factory continues to expand client roster
We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!
The Kite Factory Appoints Talon as OOH Partner
We’re really excited to announce this new partnership!
The (unintended) impact of purpose-led brands
Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.
The Kite Factory maintains IPA CPD Platinum Accreditation
We’re proud to maintain our IPA CPD Platinum status!
What can commercial brands learn from charities?
Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.
TKF named as one of Campaign’s Best Places to Work
We’re proud to be recognised as one of Campaigns Best Places to Work!
TikTok Search ads: how can brands ready themselves for what may come?
Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.
What is greenwashing, and how do you avoid it?
Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.
What charities can learn from commercial brands
Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.
Why programmatic buying isn’t the end for traditional advertising methods
MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.
NFP vs commercial brands…or not?
Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.
Can Thoughtful Marketing cut through in a world of personalised marketing?
Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.
Rebel Internet marks launch with campaign challenging big broadband failings
TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.
Reset, the Podcast: How Comedy Can Help You Perform Better at Work
MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.
Empathy: the force that will power media relationships in 2023
Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.
The world of AI technology
In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
Finding growth in the Regular Giving model with CARE International
For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.
The history of automation in paid search
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
What does Musk-induced Twitter chaos mean for brands?
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
What will brands gain from the newest advertising channels?
Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.
The complicated world of reporting
In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.
Addressing the misconception that ‘digital can’t do brand’
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
Search horror stories
In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.
Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022
Rik and Christian sit down to discuss the big headlines from EffWorks 2022.
Opportunities from the last five years’ digital buying trends
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.
How charities can prepare for the future of fundraising
In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.
How can we all improve our digital eco-footprint?
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Search Automation with Squared.io
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
International Day of Charity with WaterAid
In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.
3 lessons in charity loyalty that marketers can tap into
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
A conversation on Cookies with Accord Marketing
In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.
Why will TikTok be the most important digital marketing platform in two years time?
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Five opportunities created by the revolution in measurement
MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.
Event: The New Era of Measurement
Catch up on the highlights and the keynote presentations from our event on the new era of measurement.
Planning for Attention
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
What Can Brands Learn About ‘Experience’ From Glastonbury
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
Performance planning: testing roadmaps and frameworks
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
In marketing, as in comedy, originality is the key to success
Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.
The cookieless and programmatic landscape – where are we?
This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.
Where does brand marketing fit into the world of e-commerce?
Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.
Performance planning: what you need to know about cost per acquisition
Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.
5 top tips for discovering your brand purpose
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
The great Purpose debate
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
TKF awarded Best Independent Media Strategy and Planning Agency
We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.
A no-nonsense guide to your first job in digital marketing
This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.
TKF continues winning streak with host of new clients
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
Unpacking the IPA’s Making Sense Report
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
Harnessing technology to create a positive hybrid working culture
Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.
Performance planning: avoiding ‘analysis paralysis’
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Don’t click on this article
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
Crisis UK appoints The Kite Factory as UK media agency
We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.
The Kite Factory Announces New Generation Management Structure
We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.
Mitigating media inflation in 2022
With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.
Performance planning for 2022: a new series
In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.
Why the IAB Gold accreditation is becoming increasingly crucial for advertisers
A look at the increasing importance of being IAB accredited as advertisers.
Last call for Christmas 2021
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
Could consumer travel budgets be a pot of gold for marketeers next year?
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
COP26: Client campaign round-up
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
Media Week Gold Winners: Long-Term Media Strategy
We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.
Facebook’s donor tools for advertising: Looking beyond the surface
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Marketing in a post pandemic world: Get ahead or fall further behind
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
The future of attribution is data-driven
Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.
The importance of culture in a growth minded business
MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.
Why is it so hard to convince your CEO to invest in brand building?
This week we take a look at long term brand building and why CEO’s often need convincing to invest.
Let’s honour the Paralympics by binning the word ‘disabled’
Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel
Why brands should write their Christmas list early this year
With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.
How to ensure advertising is a positive influence on the next generation
This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.
Why % of marketing spend just doesn’t work for Search
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
Ensuring card days are not hard days
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
Might the spectre of inflation hang media as well as house prices this summer
This week Founder Mike Colling takes a look at media inflation over the long run.
New TGI data takes a step towards more inclusive planning
A look at inclusive media planning and what this means for us as advertisers.
Scaling Subscriptions: Why brand advertising is so important
A guide to why brand advertising is pivotal in scaling subscription services and products.
How high street retailers can survive the cold this Christmas
What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas.
TM Lewin’s Tim Patten joins The Kite Factory
TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor
Conscious Ad Month: Together we CAN make a difference
Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.
Subscription: The saviour combatting retail revenue decline
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
How Earned Media can supercharge your marketing strategy
Key considerations to give the best chance of success with Earned media.
The overlooked demographic: Under 25’s in lockdown
Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.
Effectiveness lessons from BoJo’s boo-boos
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
COVID-19: Navigating the new normal in media & beyond
Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal
Capturing attention & response in a time of media overload
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
We may be all in this together, but not in the same way
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.
Outsource for success
How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.
TV At The Tipping Point? Not for the over-45s
Targeting older TV audiences can increase investment, even in the age of millennials.
Leonard Cheshire appoints The Kite Factory to tell Charlie’s story
Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.
Challenges Bring Opportunities For Those Willing To Be Bold
Blending art and science to empower digital marketing in a post GDPR world.
RE:Purpose – driving new models of engagement for charities
Addressing the challenges facing traditional giving.
Help your customers live their best lives or be left behind
A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives.
2019: a year in TV and news
A roundup of TV and news from the past year from our trading experts.