Blog Archives

25/01/2024

The glaringly obvious gap in the subscription market and why should you care

Senior Digital Account Director Megan Ashdown explores the glaringly obvious gap in the subscription services landscape. 

24/01/2024

Mastering the art of impactful creatives

A recap of Kite Studio’s standout work from the last year, that helped more clients than ever to develop, improve, and evolve their creatives to get ahead.

20/12/2023

Commercial Christmas in a troubled economy

Senior Digital Account Director Megan Ashdown shares how retailers can position themselves sensitively amidst another Cost-of-Living Christmas.

05/12/2023

Tailwinds over headwinds: Retail outlook for 2024 

Head of Client Services Anthony Abou-Zeid shares his thoughts for retail in 2024.

30/11/2023

The Kite Factory picks up London and Whipsnade Zoos

Following a competitive pitch, we’re thrilled to partner with ZSL to oversee their media planning and buying!

20/11/2023

Charity gifting in a troubled economy

Senior Digital Account Director Megan and Programmatic Account Director John share how to leverage your creative arm to help consumers give meaningful gifts this Christmas.

30/10/2023

My Working Day with Managing Director James Smith

MD James Smith joins Business Leader to share an insight into how he effectively manages his daily work routine.

17/10/2023

Navigating peak periods of the year with a Prioritisation Framework 

Senior Digital Account Director Simi Gill highlights the importance of prioritising campaigns efficiently during crucial seasonal times.

17/10/2023

The Kite Factory expands strategy team

After 12+ years working with us client-side, we’re delighted to welcome Helen Radia to The Kite Factory team!

09/10/2023

How can we balance sustainability with performance across our media buying?

Senior Digital Account Manager Naomi Linturn explores where improvements can be made across our media buying.

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

02/10/2023

The complexity of balancing social responsibility with digital marketing goals

Head of Digital Operations Gabby Krite explores the complexity of balancing social responsibility with marketing goals.

13/09/2023

The Kite Factory continues to expand client base with exciting new wins

We’re excited to welcome new clients Edinburgh Napier University and Friends of the Earth to The Kite Factory!

06/09/2023

What media can learn from music’s art of improvisation

Data and Insight Director John Clarvis shares the direct parallels between the music and media industries and gives four key tips on how media can learn from music’s art of improvisation.

05/09/2023

Redrow appoints TKF as its media planning and buying partner

We’re thrilled to welcome new client Redrow!

04/09/2023

International Day of Charity – What charities need to know this Emergency Season

Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.

14/08/2023

Harnessing the power of digital advertising to foster empathy in charitable giving

Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.

14/08/2023

Game on: Brands’ latest playground for success

Senior Programmatic Executive Max Penny-Barrow shares why in-game advertising is a fertile ground for marketers in 2023 and beyond.

10/08/2023

It’s Just Not Cricket: What brands can learn about The Hundred’s OESP Strategy

MP for Digital Ben Foster shares why The Hundred is a great example when looking to integrate an OESP strategy.

03/08/2023

Targeting the over 50s in digital

Head of Digital Operations, Gabby Krite shares key information about targeting to the over 50’s in digital.

03/08/2023

Mad//Fest 2023: Trailblazing the White Claw Hype for a UK Audience

The Kite Factory joins MAD//Fest 2023 to share how we took White Claw from unknown to unstoppable.

01/08/2023

Beyond the hype: Evolving marketing strategies for 2023 and beyond

MP for Digital Ben Foster takes a look at marketing strategies for 2023 and beyond.

31/07/2023

YouTube troubles? We’ve got you covered!

Senior Programmatic Account Manager John Downs shares his thoughts on the recent Adalytics report that casts fresh doubt and concern about the video-sharing platform.

24/07/2023

Reinforcing ‘Craft Planning’

MP for Strategy Rik Moore makes the case for returning and adding to the foundations of Craft Planning, giving four simple tactics to help.

12/07/2023

The Thread that broke the camel’s back?

Client Account Manager Phil Lam share his thoughts on the launch of Meta’s new social media app, Threads.

12/07/2023

Why bidding on your brand terms can give you the edge in paid search

Senior Digital Account Executive Camilla Hay shares the importance of bidding on your brand terms in paid search.

10/07/2023

Older, wiser, richer and disengaged

Our latest consumer report exploring advertising’s forgotten generations.

14/06/2023

TKF’s Gabby Krite crowned NDA’s All-Star Hero

We’re thrilled to see Gabby Krite awarded Agency and All-Star Hero at this years NDA Hero Awards!

02/06/2023

Thriving in a transformed working world

In this episode, some of TKF’s digital department sit down to discuss their unique experiences when starting careers in the advertising industry,

31/05/2023

IAB’s Engage 2023: Turning AI from Fantasy into Reality

Digital Account Director Mohini Lakhani shares six key takeaways from this years IAB Engage event.

26/05/2023

From fragmented to cohesive: Unifying creative, media, content and experience for optimal campaign effectiveness

MP for Digital Ben Foster shares the importance of holistic marketing strategies for optimal effectiveness

24/05/2023

Six tips for managing mental well-being in the workplace

Marketing Manager Lucy Prince shares top tips for managing mental well-being at work.

23/05/2023

The Kite Factory continues to expand client roster

We’re excited to welcome new clients Hidden Hearing, Barnardo’s and Maggie’s to The Kite Factory!

16/05/2023

The Kite Factory Appoints Talon as OOH Partner

We’re really excited to announce this new partnership!

16/05/2023

The (unintended) impact of purpose-led brands

Senior Account Manager Rebecca Bedding looks at the brilliantly disruptive growth in purpose-led brands in the commercial sectors.

04/05/2023

The Kite Factory maintains IPA CPD Platinum Accreditation

We’re proud to maintain our IPA CPD Platinum status!

02/05/2023

What can commercial brands learn from charities?

Senior Account Manager Rebecca Bedding shares key insights into what commercial brands can learn from charities.

28/04/2023

TKF named as one of Campaign’s Best Places to Work

We’re proud to be recognised as one of Campaigns Best Places to Work!

27/04/2023

TikTok Search ads: how can brands ready themselves for what may come?

Digital Account Director Mohini shares her thoughts on TikTok Search and what this means for advertisers.

26/04/2023

What is greenwashing, and how do you avoid it?

Digital Account Manager Naomi shares what greenwashing is and how brands can avoid it.

18/04/2023

What charities can learn from commercial brands

Head of Digital Operations Gabby Krite identifies key points that charities can learn from commercial brands.

05/04/2023

Why programmatic buying isn’t the end for traditional advertising methods

MP for Digital Ben Foster looks at programmatic buying and why it could be interesting for the right brief.

04/04/2023

NFP vs commercial brands…or not?

Head of Digital Operations Gabby Krite shares why NFPs and commercial brands are more similar than you think.

03/04/2023

Can Thoughtful Marketing cut through in a world of personalised marketing?

Senior Digital Account Manager Emily Shaw shares where Thoughtful Marketing fits in a world were personalisation is becoming crucial.

30/03/2023

Rebel Internet marks launch with campaign challenging big broadband failings

TKF joins Rebel Internet on their mission to revolutionise home Wi-Fi.

07/03/2023

Reset, the Podcast: How Comedy Can Help You Perform Better at Work

MP for Strategy Rik Moore joins Reset, The Podcast to share his journey of how he merged the two things he loves, comedy and media, to create his unique space in business.

20/02/2023

Empathy: the force that will power media relationships in 2023

Digital Planner Buyer Maria Tudor shares the importance of empathy to power your media relationships in 2023 and beyond via The Media Leader.

23/01/2023

The world of AI technology

In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.

12/01/2023

Finding growth in the Regular Giving model with CARE International

For our first Unmuddled of 2023, we were joined by Becki Young, Head of Individual Giving at CARE International to discuss the Regular Growth model and opportunities for charities this year.

01/12/2022

The history of automation in paid search

This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.

17/11/2022

What does Musk-induced Twitter chaos mean for brands?

With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.

16/11/2022

What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.

16/11/2022

The complicated world of reporting

In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

31/10/2022

Search horror stories

In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.

19/10/2022

Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022

Rik and Christian sit down to discuss the big headlines from EffWorks 2022.

13/10/2022

Opportunities from the last five years’ digital buying trends

Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.

27/09/2022

How charities can prepare for the future of fundraising

In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.

22/09/2022

How can we all improve our digital eco-footprint?

This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.

16/09/2022

Search Automation with Squared.io

Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.

05/09/2022

International Day of Charity with WaterAid

In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.

05/09/2022

3 lessons in charity loyalty that marketers can tap into

Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.

18/08/2022

A conversation on Cookies with Accord Marketing

In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.

27/07/2022

Five opportunities created by the revolution in measurement

MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.

26/07/2022

Event: The New Era of Measurement

Catch up on the highlights and the keynote presentations from our event on the new era of measurement.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.

04/07/2022

What Can Brands Learn About ‘Experience’ From Glastonbury

MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

17/05/2022

In marketing, as in comedy, originality is the key to success

Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

04/05/2022

Where does brand marketing fit into the world of e-commerce?

Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

06/04/2022

TKF awarded Best Independent Media Strategy and Planning Agency

We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

16/03/2022

Harnessing technology to create a positive hybrid working culture

Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.

25/02/2022

Performance planning: avoiding ‘analysis paralysis’

In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

02/02/2022

Crisis UK appoints The Kite Factory as UK media agency

We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.

01/02/2022

The Kite Factory Announces New Generation Management Structure

We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.

28/01/2022

Mitigating media inflation in 2022

With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

30/11/2021

Last call for Christmas 2021

This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

02/11/2021

Media Week Gold Winners: Long-Term Media Strategy

We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

05/10/2021

The future of attribution is data-driven

Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.

04/10/2021

The importance of culture in a growth minded business

MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.

06/09/2021

Why is it so hard to convince your CEO to invest in brand building?

This week we take a look at long term brand building and why CEO’s often need convincing to invest.

25/08/2021

Let’s honour the Paralympics by binning the word ‘disabled’

Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel

23/08/2021

Why brands should write their Christmas list early this year

With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.

11/08/2021

How to ensure advertising is a positive influence on the next generation

This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.

17/06/2021

Ensuring card days are not hard days

As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.

16/06/2021

Might the spectre of inflation hang media as well as house prices this summer

This week Founder Mike Colling takes a look at media inflation over the long run.

07/06/2021

New TGI data takes a step towards more inclusive planning

A look at inclusive media planning and what this means for us as advertisers.

25/05/2021

Scaling Subscriptions: Why brand advertising is so important

A guide to why brand advertising is pivotal in scaling subscription services and products.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

26/08/2020

TM Lewin’s Tim Patten joins The Kite Factory

TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor

31/07/2020

Conscious Ad Month: Together we CAN make a difference

Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.

15/07/2020

Subscription: The saviour combatting retail revenue decline

A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

21/05/2020

The overlooked demographic: Under 25’s in lockdown

Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.

15/05/2020

Effectiveness lessons from BoJo’s boo-boos

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

30/04/2020

Capturing attention & response in a time of media overload

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.