In this episode, Christian Taylor and Ben Foster sit down to discuss the world of AI technology, its role in transforming the way we work as marketers and their advice for integrating AI to enhance campaign efficiencies.
This week, Digital Account Director Jodie Brookton takes a look back at the history of automation in Google ads since its launch in 2002.
With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.
Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.
Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.
In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.
This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.
Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.
Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.
We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.
Catch up on the highlights and the keynote presentations from our event on the new era of measurement.
In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.
MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.
Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.
Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.
In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’.
We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.
This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.
Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.
In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.
In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.
Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.
With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.
This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.
As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.
This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.
We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.
Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.
Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.
Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.
MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.
Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel
With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.
This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.
Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.
As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.
A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.
Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.
What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.
The significant differences in attitudes and behaviours of your audiences, and how to create value for them.