Blog Archives

17/11/2022

What does Musk-induced Twitter chaos mean for brands?

With many headlines flying around digital guru Gabby Krite unpacks the rumours vs facts, and what this means for brands’ marketing plans.

16/11/2022

What will brands gain from the newest advertising channels?

Strategist Lydia Martin shares an insight into what brands will gain from the newest advertising channels via Media Post.

16/11/2022

The complicated world of reporting

In this episode, Gabby, Guy and Noora sit down to tackle the complicated world of reporting.

11/11/2022

Addressing the misconception that ‘digital can’t do brand’

Digital Account Director Simi Gill explores why digital should be considered a significant part of cross-channel brand planning.

31/10/2022

Search horror stories

In celebration of Halloween Niki, Tobie and Jodie sit down to share some search horror stories.

19/10/2022

Blunt Truths, Sharper Strategies: What we discovered at EffWorks 2022

Rik and Christian sit down to discuss the big headlines from EffWorks 2022.

13/10/2022

Opportunities from the last five years’ digital buying trends

Managing Partner for Digital, Ben Foster takes a look at the last five years of aggregated client digital investment, identifying trends and opportunities.

27/09/2022

How charities can prepare for the future of fundraising

In our latest report, Digital Account Manager, Mohini Lakhani and Digital Planner Buyer, Tobie Jackson take a look at the fundraising landscape and how charities can get ahead of the game.

22/09/2022

How can we all improve our digital eco-footprint?

This week, Digital Account Manager Naomi Linturn takes a look at the impact of digital marketing on the environment and how we can improve our eco-footprint.

16/09/2022

Search Automation with Squared.io

Niki and Jodie sit down with Kirsten Pistor, VP of Operations at Squared.io, to unmuddle the world of Automation.

05/09/2022

International Day of Charity with WaterAid

In celebration of International Day of Charity, Rik and Charley are joined by WaterAid’s Wanji Wambari Kairu to discuss the current state of charity in the UK.

05/09/2022

3 lessons in charity loyalty that marketers can tap into

Strategy Director Charley Day looks at the lessons marketers can take from the crowded charity sector.

18/08/2022

A conversation on Cookies with Accord Marketing

In this episode we are joined by Dan Ward, Head of Performance at partner agency Accord Marketing to discuss all-things cookies.

03/08/2022

Why will TikTok be the most important digital marketing platform in two years time?

We hear from the winners of the digital departments recent debate, on why they believe TikTok is the most important digital media platform.

27/07/2022

Five opportunities created by the revolution in measurement

MP for Digital Ben Foster shares the key opportunities created by the revolution in measurement.

26/07/2022

Event: The New Era of Measurement

Catch up on the highlights and the keynote presentations from our event on the new era of measurement.

14/07/2022

Planning for Attention

In this episode, Christian and Lydia sit down to discuss our latest insight report on planning for attention.

04/07/2022

What Can Brands Learn About ‘Experience’ From Glastonbury

MP for Strategy Rik Moore dives deep into the key learnings brands should take away from Glastonbury, as originally featured in Advertising Week.

28/06/2022

Performance planning: testing roadmaps and frameworks

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

17/05/2022

In marketing, as in comedy, originality is the key to success

Managing Partner for Strategy Rik Moore shares why there are huge parallels between brands identifying their ‘why’ and comedians finding their voice as featured in Shots.

11/05/2022

The cookieless and programmatic landscape – where are we?

This week, Senior Programmatic Account Manager John Downs shares where we are in the cookieless and programmatic landscape.

04/05/2022

Where does brand marketing fit into the world of e-commerce?

Digital Account Executive Annabel Crook takes a look at brand marketing in the e-commerce world.

29/04/2022

Performance planning: what you need to know about cost per acquisition

Head of Search, Niki Grant’s latest instalment in her Performance Planning series for Mediatel.

28/04/2022

5 top tips for discovering your brand purpose

Strategy Director Charley Day shares 5 top tips when looking at why your brand exists and what you stand for as an organisation.

19/04/2022

The great Purpose debate

In this episode, Niki, Charley and Christian sit down to discuss whether every organisation needs a brand purpose and their advice when it comes to communicating an authentic ‘why’. 

06/04/2022

TKF awarded Best Independent Media Strategy and Planning Agency

We are thrilled to be awarded Best Independent Media Strategy and Planning Agency at the Business Elite Awards 2022.

04/04/2022

A no-nonsense guide to your first job in digital marketing

This week, Senior Digital Account Executive Maria Tudor shares a no-nonsense guide for those looking to start out in the digital marketing world.

25/03/2022

TKF continues winning streak with host of new clients

Following a remarkable year of growth in 2021, TKF is celebrating its continued new business success.

22/03/2022

Unpacking the IPA’s Making Sense Report

In this pilot episode, Rik, Niki and Christian sit down to unpack the IPA’s aptly-named Making Sense report and what this means for marketers in today’s climate.

16/03/2022

Harnessing technology to create a positive hybrid working culture

Our resident IT guru James Mooney shares how technology has supported the new hybrid life at TKF.

25/02/2022

Performance planning: avoiding ‘analysis paralysis’

In her monthly series with Mediatel, Director of Search Niki Grant shares part two of her guide for performance planning in 2022.

14/02/2022

Don’t click on this article

Today, on National Anti-Click-Through Rate Day, Senior Digital Account Executive Maria Tudor shares why CTR isn’t a measure for campaign effectiveness, as featured in IAB UK.

02/02/2022

Crisis UK appoints The Kite Factory as UK media agency

We’re thrilled to partner with Crisis as their UK media agency and join them on their mission to drive growth to help end homelessness for good.

01/02/2022

The Kite Factory Announces New Generation Management Structure

We’re really excited to announce our next generation leadership team at TKF, supported by our newly formed strategy team.

28/01/2022

Mitigating media inflation in 2022

With the price of media on the rise, we take a look at how to mitigate the impact of inflation in 2022.

28/01/2022

Performance planning for 2022: a new series

In a new monthly series with Mediatel, Director of Search Niki Grant will be guiding brands through performance planning and budget optimisation in 2022.

27/01/2022

Why the IAB Gold accreditation is becoming increasingly crucial for advertisers

A look at the increasing importance of being IAB accredited as advertisers.

30/11/2021

Last call for Christmas 2021

This week, we take a look at consumer spending and what to expect as we begin the countdown to Christmas Day.

17/11/2021

Could consumer travel budgets be a pot of gold for marketeers next year?

As travel rules continue to return to a new normal, we take a look at what this could mean for marketeers in 2022.

09/11/2021

COP26: Client campaign round-up

This week, as the COP26 global climate conference continues, we take a look at some recent client campaigns helping to raise awareness of the urgent issue of the climate crisis.

02/11/2021

Media Week Gold Winners: Long-Term Media Strategy

We’re beyond proud to be GOLD winners for Long-Term Media Strategy with our wonderful client David Lloyd Leisure at this years Media Week Awards.

14/10/2021

Facebook’s donor tools for advertising: Looking beyond the surface

Digital Planner Buyer Mohini takes a look at Facebook’s latest addition in their host of dedicated fundraising tools.

07/10/2021

Marketing in a post pandemic world: Get ahead or fall further behind

Director of Digital Ben Foster shares top tips to ensure your marketing strategies don’t fall behind in the new post-pandemic world.

05/10/2021

The future of attribution is data-driven

Digital Account Director Gabby Krite talks through the pros and cons of Google’s latest updates to it’s reporting and attribution.

04/10/2021

The importance of culture in a growth minded business

MD, James Smith talks the importance of company culture and building a pleasurable and productive working environment with Startup Observer.

06/09/2021

Why is it so hard to convince your CEO to invest in brand building?

This week we take a look at long term brand building and why CEO’s often need convincing to invest.

25/08/2021

Let’s honour the Paralympics by binning the word ‘disabled’

Director of Search Niki Grant shares why she thinks the word ‘disabled’ should be binned via Mediatel

23/08/2021

Why brands should write their Christmas list early this year

With just 122 sleeps till Christmas, we take a look at what brands should be aware of as we approach the big day.

11/08/2021

How to ensure advertising is a positive influence on the next generation

This week Digital Account Director Gabby Krite takes a look at how advertising can be a positive influence on the next generation.

29/06/2021

Why % of marketing spend just doesn’t work for Search

Director of Search Niki Grant looks at digital marketing management and why a percentage of marketing spend doesn’t work for Search.

17/06/2021

Ensuring card days are not hard days

As proud members of Bloom & Wild’s Thoughtful Marketing Movement, we’ve put together three tips on how marketers can be more mindful of their audience.

16/06/2021

Might the spectre of inflation hang media as well as house prices this summer

This week Founder Mike Colling takes a look at media inflation over the long run.

07/06/2021

New TGI data takes a step towards more inclusive planning

A look at inclusive media planning and what this means for us as advertisers.

25/05/2021

Scaling Subscriptions: Why brand advertising is so important

A guide to why brand advertising is pivotal in scaling subscription services and products.

27/10/2020

How high street retailers can survive the cold this Christmas

What the shift from high street to e-commerce means for retailer’s media mix and yours this Christmas. 

26/08/2020

TM Lewin’s Tim Patten joins The Kite Factory

TM Lewin’s Tim Patten joins The Kite Factory as Senior Board Advisor

31/07/2020

Conscious Ad Month: Together we CAN make a difference

Conscious Ad Month: What we are doing to tackle the ethical challenges in advertising.

15/07/2020

Subscription: The saviour combatting retail revenue decline

A look at the subscription market throughout Covid-19 and how a subscription product can lower the barriers to acquiring new customers.

26/06/2020

How Earned Media can supercharge your marketing strategy

Key considerations to give the best chance of success with Earned media.

21/05/2020

The overlooked demographic: Under 25’s in lockdown

Mental Health Awareness: A perspective of the pressures under 25’s are experiencing in lockdown.

15/05/2020

Effectiveness lessons from BoJo’s boo-boos

Effectiveness lessons from BoJo’s boo-boos: How the multiple-media effect helped cut through the PM’s ‘Stay Alert’ confusion.

06/05/2020

COVID-19: Navigating the new normal in media & beyond

Watch our live discussion on the impact of COVID-19 on the media landscape and how brands can navigate the new normal

30/04/2020

Capturing attention & response in a time of media overload

What channels to buy and where brands can find consumers both paying attention and prepared to respond during lockdown.

08/04/2020

We may be all in this together, but not in the same way

The significant differences in attitudes and behaviours of your audiences, and how to create value for them.

02/04/2020

Creating growth in the time of Covid-19

Actionable insights for UK media advertisers.

31/03/2020

Outsource for success

How out-sourcing can help brands complete the full-service circle AND level out the industry playing field.

20/03/2020

TV At The Tipping Point? Not for the over-45s

Targeting older TV audiences can increase investment, even in the age of millennials.

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

03/03/2020

Challenges Bring Opportunities For Those Willing To Be Bold

Blending art and science to empower digital marketing in a post GDPR world.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.

07/02/2020

Help your customers live their best lives or be left behind

A deep dive into the well-being sector and best in class brands adopting to help consumers live their best lives. 

04/02/2020

2019: a year in TV and news

A roundup of TV and news from the past year from our trading experts.