Blog Archives
How are Super Signal Aggregators Powering Ad Tech
Catch up on ATS London 2025 highlights as our Chief Digital Officer, Ben Foster, joins industry leaders to explore how super signal aggregators are shaping ad tech.
Unlocking Growth: Strategic Marketing for the Year Ahead
Catch up on the key takeaways and fresh insights from our Ascend event, where we explored the strategic challenges shaping the year ahead and how to turn them into growth opportunities.
The Kite Factory introduces integrated AV planning framework
Chief Digital Officer Ben Foster and Chief Commercial Officer Jonathan Leech sit down with The Media Leader to discuss the launch of KiteConnect, our new integrated AV planning and optimisation framework.
Young Lives vs Cancer appoints The Kite Factory to oversee digital media
We’re thrilled to announce a new client partner in the UK’s leading charity for children and young people with cancer.
How AI is revolutionising the art of shameless product placement
Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.
Standing out in the media fog: perimenopause and advertising
Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.
Building Feedback Fluency: Why a Culture of Openness Still Feels Hard – And What to Do About It
Head of People & Culture Eleanor Manuel, shares why creating a culture of openness has never been more important..
Creativity That Performs: Why AI Is the Secret Weapon for Agile Campaigns
Senior Executive at KiteStudio™ Thivyan Kowridas, shares why AI is becoming the secret weapon in the creative process.
Two Years on in The Third Age of Effectiveness: Proving Digital’s Role in Long-Term Brand Building
Digital Business Director, Mohini Lakhani, explores how digital’s role has evolved from quick conversions to long-term brand building.