Blog Archives

09/09/2025

How are Super Signal Aggregators Powering Ad Tech

Catch up on ATS London 2025 highlights as our Chief Digital Officer, Ben Foster, joins industry leaders to explore how super signal aggregators are shaping ad tech.

22/08/2025

Unlocking Growth: Strategic Marketing for the Year Ahead

Catch up on the key takeaways and fresh insights from our Ascend event, where we explored the strategic challenges shaping the year ahead and how to turn them into growth opportunities.

06/08/2025

The Kite Factory introduces integrated AV planning framework

Chief Digital Officer Ben Foster and Chief Commercial Officer Jonathan Leech sit down with The Media Leader to discuss the launch of KiteConnect, our new integrated AV planning and optimisation framework.

30/07/2025

Young Lives vs Cancer appoints The Kite Factory to oversee digital media  

We’re thrilled to announce a new client partner in the UK’s leading charity for children and young people with cancer.

28/07/2025

How AI is revolutionising the art of shameless product placement

Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.

14/07/2025

Standing out in the media fog: perimenopause and advertising

Charley Day, Head of Insight explores how brands can create smarter, more insightful media strategies that speak to midlife women.

11/07/2025

Why the Human Touch Still Matters to an AI-Driven Media

Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.

18/06/2025

Building Feedback Fluency: Why a Culture of Openness Still Feels Hard – And What to Do About It

Head of People & Culture Eleanor Manuel, shares why creating a culture of openness has never been more important..

12/06/2025

Creativity That Performs: Why AI Is the Secret Weapon for Agile Campaigns 

Senior Executive at KiteStudio™ Thivyan Kowridas, shares why AI is becoming the secret weapon in the creative process.

11/06/2025

Two Years on in The Third Age of Effectiveness: Proving Digital’s Role in Long-Term Brand Building 

Digital Business Director, Mohini Lakhani, explores how digital’s role has evolved from quick conversions to long-term brand building.