Blog Archives
How AI is revolutionising the art of shameless product placement
Megan Ashdown, Senior Digital Account Director, explores how AI is transforming product placement from a rudimentary tactic into a smart, scalable tool for personalised brand storytelling.
Why the Human Touch Still Matters to an AI-Driven Media
Emily Shaw, Digital Account Director, takes a look at why in an AI-heavy world, human expertise isn’t becoming obsolete – it’s becoming more valuable than ever.
Why Geographic Data is More Useful Than Ever: A Planner’s Manifesto for the AI Age
Data and Insight Director, John Clarvis, explores how geographic intelligence is shifting media planning from cookie-based optimisation to context-driven strategies that create meaningful connections.
Helping Charities embrace AI to their advantage
Head of Operations Gabby Krite shares how charities can responsibly adopt AI to enhance their operations and create meaningful connections with donors.
When Ads Get Too Personal: What Black Mirror Teaches Us About the Ethics of Personalisation in Digital Media
Head of Digital Simi Gill explores the rise of ad personalisation, driven by AI and first-party data, and the ethical challenges that come with it.
Creative versioning in the AI era: Where craft meets code
CDO Ben Foster shares why embracing agile workflows and smart versioning is essential to unlocking AI’s full potential — without losing the creative craft that makes content truly compelling.