Blog Archives
Helping Charities embrace AI to their advantage
Head of Operations Gabby Krite shares how charities can responsibly adopt AI to enhance their operations and create meaningful connections with donors.
When Ads Get Too Personal: What Black Mirror Teaches Us About the Ethics of Personalisation in Digital Media
Head of Digital Simi Gill explores the rise of ad personalisation, driven by AI and first-party data, and the ethical challenges that come with it.
Creative versioning in the AI era: Where craft meets code
CDO Ben Foster shares why embracing agile workflows and smart versioning is essential to unlocking AI’s full potential — without losing the creative craft that makes content truly compelling.