Blog Archives

03/10/2023

The Kite Factory picks up Ricola UK media brief

Following impressive worldwide growth, we’re thrilled to be partnering with Ricola!

05/09/2023

Redrow appoints TKF as its media planning and buying partner

We’re thrilled to welcome new client Redrow!

04/09/2023

International Day of Charity – What charities need to know this Emergency Season

Happy International Day of Charity! Strategy Director Charley Day shares her thoughts on what charities need to know this emergency season.

14/08/2023

Harnessing the power of digital advertising to foster empathy in charitable giving

Senior Digital Account Executive Iona Bogle shares how to utilise digital advertising to cultivate empathy rather than guilt and drive meaningful engagement.

30/11/2022

Action for Children and The Kite Factory team up for annual Secret Santa campaign

We’re proud to have teamed up with Action for Children, creating a media strategy including TikTok and TV to amplify annual campaign for the children’s charity this Christmas.

22/11/2022

The DTC Recession Playbook

Our playbook on the opportunities for DTC brands looking to prioritise profitability and prepare for growth as consumer confidence returns.

27/10/2022

New report reveals five ways to tackle shortfall in regular giving

In our latest consumer report, we reveal five ways to tackle shortfall in regular giving via London Daily News.

20/10/2022

How to find growth in the Regular Giving model

Our latest insight report on how to secure and win share of the regular giving market.

23/03/2021

Fireside: Principles & Practices of Fundraising

Founder Mike Colling joins Jayne George and Adrian Sargeant to discuss fundraising in 2021 in the lead up to their new book release.

09/02/2021

Unlocking the high-value heartland of legacy givers

A whitepaper on how to tap into the heart land of high-value legacy givers.

12/11/2020

The Kite Factory supports The Commonwealth War Graves Commission in #ShineOn Remembrance campaign

The Commonwealth War Graves Commission launches #ShineOn Remembrance campaign.

10/11/2020

Emerging donor trends from a Covid-19 Special Report

A look at how the pandemic has affected donor behaviour following the Charities Aid Foundation’s COVID-19 Report.

09/09/2020

The Kite Factory awarded World Vision UK media brief

International Christian children’s charity World Vision appoints TKF following competitive pitch.

26/05/2020

Overcoming barriers to donate

Our proprietary report on the barriers to donation, in partnership with YouGov.

05/03/2020

Leonard Cheshire appoints The Kite Factory to tell Charlie’s story

Leonard Cheshire appoints The Kite Factory to drive awareness of their #ActuallyICan campaign.

25/02/2020

RE:Purpose – driving new models of engagement for charities

Addressing the challenges facing traditional giving.